Psychologist and economist Per Espen Stoknes talks about how we can be mindful about the human psychology, when wanting to engage people in our enthusiasm for a true, circular society.

Check out his book; What we think about when we try not to think about global warming. The Norwegian can be found in a bookstore near you (or here).

Follow his Facebook-page here.

Learn more about our work at www.zerowastenorway.no