What really makes marketing work?In this episode, we explore the psychology behind better marketing — the human side of what drives trust, emotion, and authentic connection. From understanding buyer behavior to mastering emotional intelligence, this conversation reveals why the best marketing starts with empathy, self-awareness, and genuine value.You’ll learn how to:Build trust and connection in your sales and marketingUse emotional intelligence to improve customer relationshipsUnderstand buyer psychology and decision-makingCreate authentic, human-centered marketing that stands outDevelop the mindset and resilience every entrepreneur needsTurn self-awareness into business growthWhether you’re a founder, marketer, or leader, this episode will help you see marketing through a deeper, more human lens.🎙️ Listen now to rethink how you build trust, communicate value, and connect with your audience.