Why do certain interfaces just feel right to use, while others frustrate us instantly? In Episode 4 of HCI Explained, we explore the psychology behind good design — how cognitive science, mental models, and human perception shape what we consider “usable.”

In this episode, we unpack:

• Core psychological principles like Hick’s Law, Fitts’ Law, and affordances

• How attention, memory, and emotions influence user experience

• Why feedback loops, consistency, and simplicity matter so much

• Real-world examples that highlight the power (and consequences) of design decisions

This episode is perfect for UX designers, product thinkers, researchers, and curious minds who want to understand the hidden mental rules that govern our interactions with technology.

🔍 Want to understand why design matters? Tune in and discover how psychology shapes not only how we interact — but how we feel about those interactions.

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