This episode explores the hidden mechanisms behind viral outrage cycles and digital manipulation. Ryan Cole delves into how algorithms are designed to amplify emotional responses, shaping online behavior and influencing identity performance. You'll discover how social media platforms use your data to create psychological profiles, predicting your interactions and fine-tuning content to keep you engaged. By understanding the psychological architecture of digital environments, you'll gain insights into how your online experiences are engineered to influence and monetize your every move. This episode provides a revealing look at the unseen forces driving your digital interactions, helping you navigate the online world with greater awareness and control.