MOKSHA INSIGHTS

The Psychology of Brand Creation with Aarti Thakur


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Welcome to "Moksha Insights," where Shuja Khan, PR

Head of Moksha, engages in illuminating conversations with industry experts. In this episode, join the exploration of "The Psychology of Brand Creation" with Aarti Thakur, AVP Sales at Moksha Media Group.


🎧 Episode Title: The

Psychology of Brand Creation with Aarti Thakur

🔍 Episode Summary:

Delve into the fascinating world of brand psychology as Shuja Khan and Aarti Thakur unravel the intricacies of creating powerful brands. Beyond logos and slogans, discover how brands become a blend of emotions, experiences, and
perceptions. Explore the transformative impact of the digital era on branding and the crucial role perception plays in shaping consumer behavior.


🔥 Key Takeaways:

• Understand why brands are more than visual elements, representing emotions and expectations.

• Explore how the digital era revolutionizes branding through direct engagement and personalized approaches.

• Learn about the critical role perception plays in influencing consumer behavior.

• Uncover the psychology behind building brand loyalty and the strategic use of cognitive biases.


🚀 Why Listen:

Whether you're a business owner, marketer, or simply intrigued by the world of branding, this episode provides actionable insights and real-world examples. Join the conversation to enhance your understanding of the psychology that
drives successful brand creation.

👥 About the Hosts:

Shuja Khan, PR Head of Moksha, brings expertise in public relations and brand communication. Aarti Thakur, AVP Sales at Moksha Media Group, shares insights into brand psychology and her experiences in building successful brand
strategies.

🌐 Follow Us: Stay

connected with Moksha on our website: moksha.in

📌 Read Along: For a deeper dive into today's discussion, check out the full blog post on our website: www.moksha.in/blog/the-psychology-of-brand-creation/


🎙️ Subscribe & Review: Don't miss out on future episodes. Subscribe now and leave us a review on Spotify. Your feedback helps us bring you more valuable insights into the world of branding and marketing.

👉 Follow

Aarti Thakur: LinkedIn- Aarti Thakur

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MOKSHA INSIGHTSBy Moksha Media Group