It can be a tricky path to navigate, but there's a counter-intuitive secret behind moving up the ladder and attracting bigger and better clients:

Sometimes all you've gotta do is simply charge more. 

So how do you know when it's time to raise your rates?

How do you decide whether you still need to put more hours in or if it's time to step up into a bigger game? 

Listen for my thoughts and advice on the psychology of charging more. 

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