In this episode, Ben Kaplan sits down with Rory Sutherland, Vice Chairman of Ogilvy UK, to explore the fascinating intersections of behavioral science, marketing, and human psychology.

Rory shares his insights on how small, seemingly insignificant changes can drive massive consumer behavior shifts and why reframing is essential in marketing strategy. The conversation touches on Jaguar’s rebranding, the role of humor in advertising, and the unexpected power of irrationality in decision-making.

Rory also discusses the importance of seeking out opportunity costs, the value of curiosity in creativity, and how brands can differentiate themselves by leveraging unconventional thinking.

Packed with humor, real-world examples, and sharp observations, this episode is a masterclass in creative problem-solving and the surprising power of ideas that defy logic.