Cambridge 10 – Test 1 – Passage 3

The Psychology of Innovation

One reason that companies don’t succeed as often as they should is that innovation starts with recruitment. Research shows that the fit between an employee’s values and a company’s values makes a difference to what contribution they make and whether, two years after they join, they’re still at the company. Studies at Harvard Business School show that, although some individuals may be more creative than others, almost every individual can be creative in the right circumstances.

recruitment (noun)

the fit between A and B

in the right circumstances