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The Psychology of Marketing
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Why do we buy what we buy—often without realizing why?
In The Psychology of Marketing, we pull back the curtain on the subtle forces shaping your decisions every day. From colors, sounds, and scents to pricing tricks, cognitive biases, and emotional triggers, this episode explores how marketing is less about persuasion and more about psychology.
We’ll break down how the brain really makes choices, why “$9.99” works, how brands sell identity—not just products—and where influence crosses the line into manipulation. Most importantly, you’ll learn how to spot these tactics in the wild and slow the process down before your wallet reacts.
Because the most powerful marketing doesn’t feel like marketing at all—and once you understand it, you start seeing it everywhere.
Bear Knuckles
If you work with your hands, listen up. Introducing Bear Knuckles — the best leather gloves ever mad
Molly Bz - Unforgettable artisan-crafte
These aren’t your average cookies. Molly Bz brings bold, artisan-crafted cookies straight to your pa
Harpoon Brewery
The shop at Harpoon Brewery is packed with exclusive apparel, cozy hoodies, stylish accessories, and
Savorista Coffee
(find them at SAVORISTA DOT COM) crafts premium decaf and half-caf coffee with full, rich flavor—wit
Strong Coffee Company
Get 20% OFF | Promo Code: INFOGO
Support the show
Thank You for listening and Stay curious,
Kat & William
Email [email protected]
If you would like to support Info On The Go click the link below
https://www.buzzsprout.com/2434258/support
Follow us wherever you listen to podcasts and leave us a review.
Follow us on Facebook at Info on the Go!
https://www.facebook.com/share/g/159DdiptQh/?mibextid=wwXIfr
https://infoonthego.buzzsprout.com
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By William and KatSend a text
Why do we buy what we buy—often without realizing why?
In The Psychology of Marketing, we pull back the curtain on the subtle forces shaping your decisions every day. From colors, sounds, and scents to pricing tricks, cognitive biases, and emotional triggers, this episode explores how marketing is less about persuasion and more about psychology.
We’ll break down how the brain really makes choices, why “$9.99” works, how brands sell identity—not just products—and where influence crosses the line into manipulation. Most importantly, you’ll learn how to spot these tactics in the wild and slow the process down before your wallet reacts.
Because the most powerful marketing doesn’t feel like marketing at all—and once you understand it, you start seeing it everywhere.
Bear Knuckles
If you work with your hands, listen up. Introducing Bear Knuckles — the best leather gloves ever mad
Molly Bz - Unforgettable artisan-crafte
These aren’t your average cookies. Molly Bz brings bold, artisan-crafted cookies straight to your pa
Harpoon Brewery
The shop at Harpoon Brewery is packed with exclusive apparel, cozy hoodies, stylish accessories, and
Savorista Coffee
(find them at SAVORISTA DOT COM) crafts premium decaf and half-caf coffee with full, rich flavor—wit
Strong Coffee Company
Get 20% OFF | Promo Code: INFOGO
Support the show
Thank You for listening and Stay curious,
Kat & William
Email [email protected]
If you would like to support Info On The Go click the link below
https://www.buzzsprout.com/2434258/support
Follow us wherever you listen to podcasts and leave us a review.
Follow us on Facebook at Info on the Go!
https://www.facebook.com/share/g/159DdiptQh/?mibextid=wwXIfr
https://infoonthego.buzzsprout.com