Bob Hutchins is a digital marketer with a strong interest in the psychological side of marketing. This episode is a deep dive into the marketing space and, as he puts it, “our digital souls.” Bob has several years of experience working as a CMO and Digital Strategist.

The insights Bob shares in today’s episode are useful across the board from a B2B, B2C, and B2I perspective.

Human behaviour is what drives sales and thus is the factor that handles the success or failures of a business.

The mathematics of marketing comes into play as we look at tracking adverts, building funnels, and measuring KPIs.

We explore concepts such as the human mirror, social proofing, and media theory. Bob shares key pieces of advice on how to build an audience, conversion rates of your marketing messages, and live a more purposeful life.

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