Let’s get to know each other!

Every January, millions set fitness goals… and by February, 80% quit. Not because you’re “lazy” — because the identity behind the goal never changed. In today’s episode, we give you the master key to make every habit stick: identity-based habits. You’ll learn how to shift from “I want to be fit” to “I AM the kind of woman who…” — and back it up with tiny daily votes that rewire your brain for consistency.

What you’ll learn
 • Why outcome goals backfire (the “outcome–reward gap”)
 • Identity vs. willpower: why identity always wins
 • The 3-step Identity Loop you can start today
 • Habit stacking that actually works when motivation dies
 • Real client story: from microwave meals to confident home cooking

Try it today (your tiny vote): Comment one laughably small action that proves your new identity (e.g., “I’m a runner → lace up & walk to the driveway.”)

Chapters below ↓  | New? Subscribe for science-backed, no-fluff women’s fitness & health.

⏰ Timeline:

00:00 Hook – Why goals fail
01:10 The 80% resolution drop-off
02:30 It’s not willpower — it’s identity
04:00 Visualisation: the fizzled-out goal
05:10 The “Outcome–Reward Gap” explained
06:30 Why relapse reinforces your old story
08:05 The real hack: rewire your identity OS
09:30 Identity-based habits: who you are vs what you do
11:00 Step 1 – Decide who you want to be (“I am…”)
12:20 Step 2 – Cast a tiny vote (too small to fail)
13:40 Step 3 – Repeat daily & collect evidence
15:00 The “Finisher” mindset & self-consistency bias
16:20 Pitfall 1 – Going too big too soon
18:00 Pitfall 2 – Waiting for motivation (habit stacking)
20:00 Pitfall 3 – Identity whiplash
21:20 Real client story: the onion example
24:00 Your turn: comment your tiny vote
26:00 Final message – Become her, one vote at a time
27:30 Outro & thank you

Hang out with us on our socials!

Instagram: https://www.instagram.com/giggles.glutes/
TikTok: https://www.tiktok.com/@gigglesandglutes
YouTube: https://www.youtube.com/@GigglesandGlutes