When was the last time you walked in to your favorite coffee shop or restaurant and were greeted by your first name? It’s a good feeling, isn’t it? But does that personal touch translate into increased sales for the shop owners? That’s one of the questions being asked by a UWM researcher who is looking into the psychology of personalization and what it means in our marketing driven culture. Joining us in the studio on this edition of UWM Today is Tracy Rank-Christman, an assistant professor in