The art of sales requires not only a market knowledge but also a deep understanding of the social dynamics of the company you’re selling to. This was the realization that inspired Nikolaus Kimla to found Pipeliner, a company attempting to rethink the purpose and implementation of CRM systems for salesforces.

In this episode of UpTech report, Nikolaus tells me how his experiences reading the body language of his potential clients brought him to Pipeline’s current product, which he says can help salespeople visualize the social complexity of their targets.