An understanding of psychology is critical to success in business, in managing ourselves and working with customers and other stakeholders. Bernadette Mclelland in this discussion shares how understanding yourself first is the foundation for understanding others. We explore the importance of understanding what is underlying our and others motivations, why we say what we do and why we act like we do. 

The sales profession is always subject to pressure and change, Bernadette has identified Resilience, Resourcefulness and Responsibility as key attricutes to foster to deal with these ongoing challenges.