In our disaster restoration industry, drop-in visits (or cold visits) by route marketers are
an essential component of generating referrals. However, done poorly, they can feel
intrusive, rushed, or even salesy—turning off potential referral sources.
The art of the drop-in lies in understanding human psychology and aligning your visit
with the RIGHT timing, tact, and tone. The most successful route marketers don’t just
show up—they show up with purpose, presence, and personality.
Here’s how to execute this strategy effectively, while standing out in a crowded
field.

1. Timing: Respect the Flow of Their Day