The PT Revenue Resource by MBC

Clinic owners who know their numbers grow, and the next 90 days are the time to start. Brianna Hall and Jim Stoker, CEO of Medical Billing Center (MBC) and a DPT, talk through revenue positivity, running your clinic like a business, and how to get ready for 2027.

In this episode:

• Why outpatient PT needs to stop playing defense
• How running a clinic has become running a business
• Why every owner should know their KPIs
• UnitedHealthcare's reduction in prior authorization requirements
• What sets growth-minded clinic owners apart
• Giving back by running a successful practice
• A hot take on the virtual front desk
• What to do in the last 90 days of 2026

Not sure where your numbers stand? Book a free 30-minute Revenue Cycle Scorecard Review, and we'll walk through the top three metrics worth tracking each month: https://mbc-ar-review.com/

Negotiating a payer contract can feel impossible when you don't know where to start, especially if you're running a solo or small physical therapy practice.

In this episode, Brianna Hall talks with Jim Stoker, PT, DPT and CEO of Medical Billing Center, about what it actually takes to walk into a payer negotiation prepared, from knowing your cost per visit to understanding your payer mix to knowing exactly what to ask for.

In this episode:
- Why negotiation is possible even as a solo practice
- How to figure out your cost per visit and prioritize the right payer
- Why arrival rate and financial conversations affect your negotiating leverage
- The three things you need before you ever ask for more
- Where to find real advocacy resources through APTA and SPARC

Resources mentioned:
SPARC (State Payer Advocacy Resource Consortium): https://sparc.apta.org/
APTA: https://www.apta.org/

Medical Billing Center partners with physical therapy practices on billing, collections, and revenue cycle management.

Most PT clinic owners set goals. Very few actually hit them, and it's not because they don't care.

In this episode Brianna Hall sits down with MBC CEO Jim Stoker to break down exactly why goals fail in PT clinics and the proven framework that changes that.

Jim walks through the Four Disciplines of Execution (4DX) and how to apply it directly to your practice, from building a scorecard your staff actually uses to having the individual coaching conversations that drive real results.

In this episode, MBC CEO Jim Stoker breaks down exactly how a standard monthly billing review should work for physical therapy clinic owners and billing staff, including the KPIs that matter most and how to identify revenue leaks before they compound.

Topics covered:

• Aged AR by bucket and payer
• Why your patients should be treated as a payer
• Days Sales Outstanding (DSO) benchmarks
• First pass clean claim rate standards
• Denial rate goals
• Charge diversity and your actuarial profile
• Vendor vs. partner: what full-service billing really looks like
• How to find and negotiate with payer reps
• Why clinic owners need to allocate time to work on the business

In this episode of the MBC PT Revenue Resource series, MBC CEO Jim Stoker breaks down three of the most important conversations happening in PT right now.

Jim covers why charge diversity is one of the most common revenue cycle gaps he sees across PT practices and what it actually looks like when your charges follow the clinical progression of your patients. He also digs into how to coach your clinical staff on coding accuracy, why a weekly scorecard beats any memo or meeting, and the importance of intentionally resetting your priorities when you have too many irons in the fire.

If you are a PT practice owner trying to improve your payment per visit, get your therapists coding more accurately, or just figure out where to focus your energy, this one is worth your time.

Take our free and confidential Billing Health Assessment below to find out where your clinic stands today.

The conversation covers various aspects of the physical therapy industry, including the impact of technology, front desk practices, revenue cycle management, addressing burnout, and the role of EMR and RCM in supporting clinicians. The strategic partnership between Stride and MBC is highlighted, along with the opportunity cost of EMR and RCM partnerships. The conversation emphasizes the optimism in the industry and the need for solutions to address therapist shortage and burnout.

Takeaways

• Optimism in the Physical Therapy Industry
• Impact of Technology on Physical Therapy

Chapters

• 00:00 Introduction to Physical Therapy and Strategic Partnership
• 05:02 Front Desk Practices and Clinic Visits
• 11:39 Addressing Burnout and Therapist Shortage
• 19:09 The Role of EMR and RCM in Supporting Clinicians
• 25:49 Strategic Partnership and Generation 3 EMR

AI-Powered Outpatient Therapy EMR Software - Stride | AI powered Physical Therapy EMR Software

Medical Billing Center | Specializing in Outpatient Therapy Billing

The conversation covers the journey of Prompt from its inception to becoming a comprehensive operating system for rehab therapy practices. It explores the role of AI in the industry, dispels myths about EMR companies, and highlights the comprehensive support and integration capabilities of Prompt. Additionally, it emphasizes the importance of utilizing an expert partner for billing and full service RCM in the physical therapy industry.

Takeaways

• Adding value to customers and the industry is crucial for relevance and success.
• Prompt's evolution from a patient recovery app to a comprehensive operating system for rehab therapy practices.

Chapters

• 00:00 The Journey of Prompt
• 06:52 The Role of AI in the Industry
• 11:57 The Comprehensive Support of Prompt

  Medical Billing Center | Specializing in Outpatient Therapy Billing

Prompt | Grow your Physical and Rehab Therapy practice

In this episode we sit down with MBC CEO Jim Stoker, DPT, to talk about what makes Medical Billing Center different, and why that difference matters for physical therapy practice owners.

Jim brings over 30 years of PT experience, including growing a private practice from 3 to 30 clinics as Managing Partner. That background gives him a unique perspective on what clinic owners actually need from a billing partner, because he has lived it firsthand.

In this conversation Jim breaks down what full service billing partnership actually looks like, why the front office is one of the most overlooked drivers of revenue, and how MBC approaches billing differently than a traditional vendor.

Take our free and confidential Billing Health Assessment at https://mbc-clinic-health.info/

Over the past decade, the physical therapy industry has changed dramatically, forcing clinic owners to rethink how they operate, bill, and deliver care.

In this episode, MBC CEO Jim Stoker, DPT, and MBC Director of Development Brianna Hall discuss the concept of “willingness to change” and how it applies to modern PT practice ownership.

From rising patient responsibility and increasing administrative burden to the rapid adoption of technology and AI in revenue cycle management, they break down how the industry has shifted, and why clinic owners can no longer rely on the same systems that worked 10 or even 20 years ago.

If you’re a clinic owner navigating rising complexity in healthcare, this episode highlights why mindset, systems, and technology adoption are now essential, not optional.

Resources Mentioned:
Website: https://www.4mbc.com/
Our Billing Health Check: https://mbc-clinic-health.info/
SPARC: https://sparc.apta.org/

Most physical therapy practice owners believe their biggest growth challenge is marketing. But in reality, revenue doesn’t start when the phone rings, it starts in the first 30 seconds of the patient interaction.

In this episode, MBC Director of Development Brianna Hall sits down with Jerry Durham to break down the front-end systems that actually drive revenue in a physical therapy practice.

They explore why the front desk is one of the most undertrained and underleveraged roles in a clinic, and how breakdowns in intake, communication, and verification quietly impact patient attendance, retention, and cash flow.

If your clinic struggles with inconsistent cash flow or patient drop-off, this episode breaks down the systems behind it, not just the symptoms.

Resources Mentioned:
Website: https://www.4mbc.com/
Our Billing Health Check: https://mbc-clinic-health.info/

Connect with Jerry Durham and learn how to build patient engagement systems that actually convert [email protected]