​​In this episode of The Pub Way podcast, hosts Tina Iannacchino and Mike Villalobos sit down with Amanda Gomez, SVP of Revenue Operations & Ad Technology at New York Post, to explore how news publishers are balancing brand safety, user experience, and monetization while future-proofing their digital products in an AI-driven world.

They discuss the shift away from keyword blocklists toward sentiment-driven suitability, why “ad-light” experiences matter as search declines, and how publishers can build loyalty through apps, talent-led brands, and smarter product strategy.

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In this episode of The Pub Way Podcast, hosts Tina Iannacchino and Mike Villalobos sit down with Heather Carver, Chief Revenue Officer at Freestar, to explore how AI and curation are redefining brand safety and reshaping publisher monetization strategies.

They talked about the evolution from traditional blocklists to smarter, contextual brand suitability approaches, the growing role of automation in curation, and how publishers can future-proof their revenue in a rapidly changing digital landscape.

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Mike and Tina welcome Scott Young, Co-Founder and Chief Product Officer at Transmit, to discuss the evolution and innovation in streaming, particularly in live sports. 

Scott shares his extensive background in digital advertising and the challenges faced in monetizing live sports streaming. They also explore the operational challenges within FAST channels and the need for standardization in the industry. 

Scott’s Book recommendation: The Stargate Chronicles: Memoirs of a Psychic Spy (Joseph McMoneagle, 2002)

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In this episode of The Pub Way podcast, Tina and Mike welcome Stephanie Layser, Global Head of Publisher Ad Tech Solutions at Amazon Web Services (AWS).

Stephanie shares exclusive insights on the launch of AWS RTB Fabric, a fully managed, cloud-native framework that simplifies integrations, reduces latency and infrastructure costs, and powers faster real-time bidding.

The conversation also explores agentic workflows, the future of ad serving, and how AWS is helping publishers innovate with AI to build smarter, more efficient monetization strategies.

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In this episode, our hosts Mike and Tina discussed the transformative impact of AI and automation in the publishing industry with Jared Siegal, founder and CEO of Attitude. 

They explored how large language models (LLMs) are being utilized in ad operations, the importance of traffic shaping, and the challenges of navigating user data in a privacy-first world.

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In this episode of The Pub Way podcast, Tina and Mike discuss the evolving landscape of adtech with Brendan Norman, Co-Founder and CEO of Classify. 

They explore the decline of traditional taxonomies, the rise of agentic experiences driven by AI, and the importance of contextual targeting. They also cover the challenges of accessibility and governance in the industry, the need for sustainability, and strategies for publishers to prepare for Q4. 

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In this episode of The Pub Way podcast, Tina and Mike welcome Mike Brooks, Global Head of Business Development and Partnerships at LG Ad Solutions. They explore the evolving landscape of connected TV (CTV) and digital identity formats, the transition from mobile advertising to CTV, and the challenges and opportunities that arise in this new environment.

Brooks shares valuable insights for media planners and newcomers to the industry, emphasizing the importance of taking risks and building relationships.

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Carter Lassy (Chief Product Officer at SheerID) joins hosts Tina and Mike to discuss the evolving role of data and identity in advertising.

The conversation covers the importance of verified data, the hybrid model of merging verified and behavioral data, the challenges posed by walled gardens, and the future of trustworthy data in a privacy-focused landscape. 

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In this episode of The Pub Way podcast, hosts Tina and Mike, welcome Jon Wallett (Seedtag’s VP of Sales East Coast) to explore the complexities of programmatic advertising. 

They discuss the initial promises of one-to-one targeting and efficiency, the disconnect between these promises and the realities faced by marketers, and the challenges of audience targeting and transparency. 

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In this episode of The Pub Way podcast, hosts Tina Iannacchino & Mike Villalobos welcome Michael Scott, VP, Head of Ad Sales and Operations at Samsung Ads North America, to explore the transformative landscape of television advertising. 

The conversation delves into the shift from traditional brand marketing to performance-driven strategies, the rise of interactive ad experiences, and the importance of data in optimizing advertising efforts. 

Interested in being a guest? Contact us: thepubwaypodcast.com/contact