Physician, author, digital thought-leader and educator, Dr. Bryan Vartabedian, is a pediatrician who embraces his role as "The Public Physician." Known as @Doctor_V in Twitter, he joined Get Social Health to discuss his book, "The Public Physician" which is now available as a free download. In addition we discussed his work with Rice University at the Medical Futures Lab, as a voice for pediatric health and the importance of physicians to understand their "digital footprint." Listen to the interview or drop in at the time stamps below.

00:00 Introduction00:45 The Public Physician01:45 33 Charts Blog02:25 Changes since 200903:10 What is a digital footprint?04:00 Every physician is a brand or has a brand?04:56 Embrace being online06:15 Proactive Vs. Reactive online07:50 Passive Footprint - Active Footprint - Active Presence08:50 Does every physician need to be active online?10:40 What is the minimum presence?12:03 Is Doximity tied to SEO?13:00 Can a physician be "all-in" on just one platform?15:00 "Surrogate blog" like Kevin MD16:48 Find your medium17:35 Video blog as platform18:48 Twitter & Medical meetings21:35 Tweeting a live heart transplant23:53 "Your obligation to patients goes above the law"24:25 How to stay on the right side of HIPAA26:15 Doctors moral obligation to speak up27:05 AAP target of online attacks28:08 Baylor College of Medicine Digital Smarts program29:42 Are medical schools catching up?30:40 Healthcare Statistics course32:36 Confidence in Medical & Health Apps33:30 Rice University - Medical Futures Lab34:55 Startup Weekend36:06 Dr. Joyce Lee @JoyceLee - Doctor as Designer36:35 Physicians are trained to follow38:00 Social Media Tip: Rick Evans - Pick the right medium for the message38:48 Get Social Health Academy

New York Times: Questioning the Value of Health Apps

Washington Post: "Many health apps are based on flimsy science at best, and they often do not work"

Dr. Bryan Vartabedian on LinkedIn