Here's how to listen to the show. First click on the title of the show you are interested in. Then left click one time on the POD button which is to the immediate left of the show title. This should cause your default media player to appear and you now just have to hit the play button in order for the show to begin. You can also download the show to listen on your mp3 player. Now you can also find us on iTunes by clicking on this link.Elizabeth Gordon and Lee Kantor host each show. Elizabeth is the author of the upcoming book The Chic Entrepreneur: Put Your Business In Higher Heels and owner of Flourishing Business, an advisory firm for entrepreneurs. Lee Kantor is also the host of the popular Dr Fitness and the Fat Guy show and several other Atlanta-based radio shows.This afternoon we spoke to Sandra Beckwith, a recovering publicist and full-time nonfiction writer who now teaches others how to generate publicity for themselves or their businesses through her two publicity books and her online and in-person workshops.

Sandra brings a unique perspective to those she helps. As an author, she has spent as much time in front of the camera as she has behind it as a publicist, guiding the message development and media placements of others.

A Silver Anvil winner, Beckwith combines her experience as a publicist and a sought-after expert to give authors, nonprofits, and small business owners the knowledge and tools they need to compete in a highly-competitive and evolving media world. Beckwith shares tips and advice regularly on her blog at http://buildbuzz.blogspot.com.

Her book Publicity for Nonprofits: Generating Media Awareness That Leads to Awareness, Growth, and Contributions, helps nonprofit organizations large and small discover and use the tools and techniques that will help transform them into high-profile media darlings. Streetwise Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement is a how-to guide for small businesses that is also used as a textbook at several colleges.

Sandra teaches authors how to generate publicity through online workshops, "Book Publicity 101: How to Build Book Buzz,? and a new publicity workbook for authors, Build Book Buzz Publicity Forms & Templates. She is also the author of a sold-out humor book, WHY CAN'T A MAN BE MORE LIKE A WOMAN?, which was based on a newsletter she created that takes a lighthearted look at male behavior, The Do(o)little Report.

Her award-winning public relations background includes assignments at Burson-Marsteller, one of the world's largest public relations firms, and Heublein, Inc., a beverage alcohol company. Beckwith is a frequent speaker at conferences for nonprofits and writers.

Learn more at www.sandrabeckwith.com, www.nonprofitpublicity.com, www.buildbookbuzz.com, and http://buildbuzz.blogspot.com.

Also, if you know of a Public Relations professional anywhere in the world that we should know about, please email Elizabeth Gordon at EGordon @ FlourishingBusiness.com. We will try to get them on the show.