The Publisher Lab

CEO of Flippa, Blake Hutchison joins to discuss the trends in the digital business market, how trends and disruption are shaping what's hot and what's not for buyers and sellers, where AI fits into managing a digital investment, and what the successful properties and operators always seem to get right.

The AI Landscape: Reflections & Adaptations

Looking back at the rapid AI shifts of recent years—initial reactions, how Matt has adapted his approach, and the surprises (both positive and negative) along the way.

With guidance for digital businesses more varied than ever, does Matt feel the same tension? How has the need for thoughtful strategy evolved compared to years past?

Where Matt feels he's read market signals well, and the predictions or assumptions that didn't pan out as expected.

Current ideas, focus areas, and recommendations Matt would offer others—bets he's placing now with an eye toward long-term payoff.

Where AI is delivering the most value in Matt's business today, and where he expects to find it next.

Navigating Conflicting AdviceReading the Tea LeavesStrategies for Future DividendsAI Value: Present & Future

Join Manny Ramos and Zach Ashmun as they dissect the latest Google algorithm update and its impact on publishers. They delve into critical issues like scaled content, expired domain, and site reputation abuses, highlighting the importance of compliance with Google's guidelines. Zach stresses the value of high-quality content and ethical SEO strategies. This episode is packed with expert advice on navigating the update's challenges and emphasizes the significance of integrity in digital publishing. Tune in for essential insights to stay ahead in the ever-evolving world of SEO!

Join Tyler Bishop and Piper Lofrano in a compelling discussion about AI's impact on digital publishing. They delve into the effects of web crawlers on search rankings and what it means for small publishers. Discover insights from a Reuters Institute study on news sites blocking AI crawlers and the tough choices smaller publishers face: block crawlers or lose traffic. They also tackle Google's push for quality content and Reddit's unique content contributions. Tune in to understand the hurdles small publishers encounter in a landscape ruled by giants.

In this podcast episode, producer Manny Ramos and guest Jan Creidenberg discuss the latest Publishing & AI news. They delve into OpenAI's new video tool, Sora. OpenAI’s entry into web search, how AI answer machines might change how we surf the web, and what publishers can expect from these changes. Jan also taps into his 9 years of experience working in the digital publishing space and shares insights on how publishers can navigate these AI advancements.

This Week’s Stories: 

OpenAI will now let you create videos from verbal cues - https://www.cnn.com/2024/02/15/tech/openai-text-to-video-sora/index.html 

Report: OpenAI working on web search product - https://searchengineland.com/open-ai-search-product-437563 

Will traffic from search engines fall 25% by 2026? - https://searchengineland.com/search-engine-traffic-2026-prediction-437650 

It’s the End of the Web as We Know It - https://www.wsj.com/tech/ai/its-the-end-of-the-web-as-we-know-it-2ab686a2?mod=tech_feat1_ai_pos2 

Check out the Ezoic blog for more great publisher information and the Publisher Lab’s accompanying blog the Publishing Pulse: https://www.ezoic.com/blog 

Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode! 

Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.

Chapters: 

0:00 - Welcome back to the Publisher Lab 

0:17 - Jan Creidenberg joins the Publisher Lab

1:34 - OpenAI’s Sora video generation tool 

7:28 - OpenAI’s Venture into Web Search

13:24 - Forecasted decline in traditional search engine traffic 

20:15 - Impact on publishers of AI-powered answering machines 

21:27 - Adapting to AI in web search & creating valuable content 

25:12 - Risk of AI hallucinations 

26:48 =- Episode wrap up

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Hosted by Jan Creidenberg & Manny Ramos

Produced & Edited Manny Ramos

Join Tyler Bishop and producer, Manny Ramos, as they navigate the dynamic AI landscape in publishing and tech on this episode. They dive into the rivalry between AI giants and newcomers, unveil ChatGPT's latest features, and discuss the groundbreaking move of AI watermarking on social media. Delve into the debate on consumer trust in AI content, drawing parallels with mass-produced and handmade goods. Plus, get insights on TikTok's bold step into search, challenging Google's reign. Wrap up with their thoughts on how these tech evolutions impact publishers and creators. A must-watch for anyone keen on the future of AI and digital content!

This Week’s Stories: 

How competition between big and small AI will shape the tech's future - https://www.axios.com/2024/02/06/ai-big-small-chatgpt-cost 

ChatGPT will create a digital memory to help personalize its responses - https://www.axios.com/2024/02/13/chatgpt-memory-digital-remember-responses-openai 

OpenAI is adding new watermarks to DALL-E 3 - https://www.theverge.com/2024/2/6/24063954/ai-watermarks-dalle3-openai-content-credentials 

Meta Will Label AI Images Across Facebook, Instagram, & Threads - https://www.searchenginejournal.com/meta-will-label-ai-images-across-facebook-instagram-threads/507350/ 

TikTok pushing users to add Search shortcut - https://searchengineland.com/tiktok-pushing-users-to-add-search-shortcut-437364 

One year later: Little change to Microsoft Bing’s search market share - https://searchengineland.com/one-year-later-little-change-to-microsoft-bing-search-market-share-437238 

Conor Porter’s News Shorts: https://www.youtube.com/playlist?list=PLt7J02h9vbOR7qEiTAuxxRdw-HPn_zTCl 

Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode! 

Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.

Chapters: 

0:00 - Welcome back to the Publisher Lab 

1:55 - Competition between “Big AI” & “Small AI”

10:04 - New ChatGPT memory feature 

14:57 - Meta & OpenAI introducing watermarks on images 

16:23 - Concerns about authenticity & influence on elections 

20:10 - Effect of watermarking on company & social media legitimacy 

24:27 - TikTok’s nudge into search & discovery space 

30:18 - Bing’s market share & Google’s dominance 

31:35 - Impact of TikTok on Google’s Lead

35:43 - Future trends in video & search

38:01 - Episode wrap up

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Hosted by Tyler Bishop & Manny Ramos

Produced & Edited Manny Ramos

Dive into the future of advertising with Terrence Timmons, Connor Brooke, and Manny Ramos on the Publisher Lab podcast. They break down the expected surge in ad spending for 2024, spotlighting the Summer Olympics and UEFA Euro 2024's impact on publishers' revenue. Get the inside scoop on niche ad strategies, Google's Core Web Vitals update, and the move from First Input Delay (FID) to Interaction to Next Paint (INP). Plus, they tackle Google's Search Generative Expereince (SGE) and what it means for your SEO and organic traffic. Learn how to stand out and thrive in the evolving digital landscape.

Join Terrence Timmons, Piper Lofrano, and Manny Ramos in a compelling discussion on 'The Publisher Lab' about the evolving social media landscape for children. They analyze a study showing kids spend 112 minutes daily on TikTok, outpacing YouTube, and the rising use of AI tools like ChatGPT by the younger generation. The trio also examines TikTok's move to test 30-minute videos and what it means for creators and publishers. Plus, they delve into legislative actions, like Florida's bill to restrict social media for under-16s, and debate the roles and challenges in safeguarding young users online. Tune in for an insightful look at the intersection of youth, technology, and safety.

This Week’s Stories: 

Kids spent 60% more time on TikTok than YouTube last year, 20% tried OpenAI’s ChatGPT - https://techcrunch.com/2024/01/25/kids-spent-60-more-time-on-tiktok-than-youtube-last-year-20-tried-openais-chatgpt/ 

TikTok spotted testing 30-minute uploads as it continues to inch into YouTube’s territory -  https://techcrunch.com/2024/01/24/tiktok-testing-30-minute-uploads-inch-into-youtubes-territory/?guccounter=1 

Kids aren’t safe on social media, lawmakers say. Tech CEOs are back in DC to pledge (again) that they’ll handle it - https://www.cnn.com/2024/01/29/tech/big-tech-ceos-youth-safety-senate-testimony/index.html 

Florida House passes bill that would ban children under 16 from social media - https://www.axios.com/2024/01/25/florida-house-bill-social-media-child-ban 

AI Is Changing the Way We Look at Job Skills — Here's What You Need to Do to Prepare. - https://www.entrepreneur.com/growing-a-business/ai-is-changing-how-we-look-at-jobs-heres-how-to-prepare/467380 

Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode! 

Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.

Chapters: 

0:00 - Welcome back to the Publisher Lab 

0:44 - Children’s social media habits 

5:38 - Impact of short-form content on publishers

8:56 - Legislative measures for child safety 

13:12 - Algorithm’s role in social media harm

17:51 - Defining YouTube & TikTok: Which is social media? 

21:53 - Adapting to changes in the workplace due to AI 

26:07 - The role of AI in the future of work

33:31 - Future integration of AI in everyday life

38:00 - Episode wrap up

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Hosted by Terrence Timmons & Piper Lofrano

Produced & Edited Manny Ramos

Terrence Timmons and Zach Ashmun dive into the world of Google News and AI-generated content in this episode of The Publisher Lab. They dissect a story featuring Danny Sullivan of Google, unraveling the hurdles new publishers face in ranking. Discover the key roles of authority and topic specificity. They also delve into a German study on search quality, spotlighting spam in product reviews. Terrence shares insights from his book summary website, while Zach offers crucial advice on building authority, trustworthiness, and brand recognition for SEO success. Tune in for an enlightening discussion!

This Week’s Stories: 

Google Responds To Claims Of Google News Boosting Garbage AI Content - https://www.seroundtable.com/google-responds-garbage-ai-content-in-google-news-36757.html 

New research study asks if Google Search is getting worse - https://searchengineland.com/new-research-study-asks-if-google-search-is-getting-worse-436582 

Every Facebook user is monitored by thousands of brands for targeted ads - https://searchengineland.com/facebook-users-monitored-brands-targeted-ads-436676

U.S. publishers experience testing fatigue as they evaluate alternative IDs to third-party cookies - https://digiday.com/media/u-s-publishers-experience-testing-fatigue-as-they-evaluate-alternative-ids-to-third-party-cookies/ 

Some publishers are starting to see revenue lift from alternative IDs - https://digiday.com/media/some-publishers-are-starting-to-see-revenue-lift-from-alternative-ids/ 

Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode! 

Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.

Chapters: 

0:00 - Welcome back to the Publisher Lab 

0:59 - Google News Allegations

2:26 - Challenges for News Publishers

11:12 - Quality of Search Engines 

15:08 - Impact of Brand Authority 

21:10 - Unique Intent of Search Results  

23:31 - Keyword Strategies 

26:23 - Social media data sharing & Testing fatigue with alternative IDs

31:15 - Transition from third-party cookies to IDs

39:30 - Privacy concerns & safeguards

40:40 - Tips to make the biggest impact as a publisher

45:20 - Episode wrap up

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Hosted by Terrence Timmons & Zach Ashmun

Produced & Edited Manny Ramos

Terrence Timmons, Connor Brooke, and Manny Ramos tackle the intricate world of AI in this must-listen podcast episode. They dive deep into The New York Times' lawsuit against OpenAI, unraveling the thorny issue of AI models trained on copyrighted content and its far-reaching effects on news and AI collaborations. The trio also sheds light on recent policy shifts impacting AI in politics and warfare. Discover why diversifying AI sources is crucial in the wake of OpenAI's internal shifts. Join us for a comprehensive exploration of the challenges and prospects in the fast-changing AI arena.

This Week’s Stories: 

OpenAI and journalism - https://openai.com/blog/openai-and-journalism 

OpenAI Bans Use of AI Tools for Campaigning, Voter Suppression - https://www.wsj.com/tech/ai/openai-bans-use-of-ai-tools-for-campaigning-voter-suppression-2308fb98?mod=tech_feat1_ai_pos1 

OpenAI policies got a quiet update, removing ban on military and warfare applications - https://mashable.com/article/open-ai-no-longer-bans-military-uses-chatgpt 

OpenAI Turmoil Pushes Customers to Diversify - https://www.wsj.com/tech/ai/openai-turmoil-pushes-customers-to-diversify-d888b253?mod=ai_more_article_pos2 

Threads will allow you to follow Mastodon users by year-end, according to Meta meeting details - https://techcrunch.com/2024/01/12/threads-will-allow-you-to-follow-mastodon-users-by-year-end-according-to-meta-meeting-details/ 

The Internet Is About to Get Weird Again - https://www.rollingstone.com/culture/culture-commentary/internet-future-about-to-get-weird-1234938403/ 

Find more episodes and leave podcast feedback and suggestions at https://www.publisherlab.org/ Your comment or question could be featured on a future episode! 

Check out TheLatest.Ezoic.com! TheLatest.Ezoic.com is a ‘what’s new’ product page to help publishers stay informed about the newest features of Ezoic so that they can use the products to their full advantage and educate potential Ezoic publishers about the products.

Chapters: 

0:00 - Welcome back to the Publisher Lab 

0:16 - Connor Brooke joins the Publisher= Lab

1:12 - OpenAI's response to lawsuit from The New York Times

12:28 - OpenAI's policies on political campaigning and warfare

20:15 - Diversification of AI sources by companies

31:25 - Decentralization of social media & its impact on publishers

41:53 - Episode wrap up

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Hosted by Terrence Timmons & Connor Brooke

Produced & Edited Manny Ramos