PULL (Project-Unavoidable-Looking for options-encountering Limitation) is the key concept that founders need to understand to sell and find PMF.

Rob has refreshed his definitions and this conversation dives into topics like:

• Defining PULL (when customers "rip a product out of your hands")
• How to use PULL in sales calls
• SUPER common misconceptions about customer demand (e.g., desire for a product, pain points)
• Understanding customers' to-do list...and a bunch more stuff.

Highly recommend the blog post and the Jump blog:

• Rob's post on Substack: LINK (Post: "The PULL Framework, Refined")
• Jump post: LINK

----Work with Rob: www.robsnyder.orgConnect w/ Rob on LinkedIn: https://www.linkedin.com/in/rsnyder1/ Weekly founder insights: https://howtogrow.substack.com/