In this episode, we talk to Ian Harris about his AI-enabled podcast production company, Pulse Podcast. With the podcast listener base expected to reach between 400 and 500 million in 2024, Ian delves into how this medium has transformed from a niche hobby to a global phenomenon. He discusses the unique ability of podcasts to connect with audiences on a deeply personal level, making it a potent tool for marketers. Ian shares how Pulse Podcast leverages AI to streamline the production process, from scripting to voice acting, allowing creators to publish more content with less effort. This conversation illuminates the evolving landscape of podcasting, where technology and creativity intersect to redefine storytelling.

Links mentioned in this episode:

(0:00) Introduction to the episode and guest Ian Harris

(1:01) Podcasts as a medium for niche interests and marketing

(2:30) The rise and challenges of podcast production

(4:22) The production process and challenges in creating a podcast

(5:43) Using AI for podcast content creation and editing

(7:39) Case study: Transforming an insurance tech newsletter into a podcast

(10:34) The future of AI in content creation and marketing

(11:45) AI in content creation and marketing: Concept, Process, Outcome, and Benefits

(13:15) Wrapping up and how to contact Ian Harris

(14:07) End of the episode and a reminder to subscribe to Techtastic

(14:26) Sponsor: Introduction to Vala AI

(14:45) Sponsor: How Vala AI can solve tech issues