     From the vault, Drew and guest host Mike Maher interview Griffin Thall, co-founder of Pura Vida, shortly after their sale to Vera Bradley. Hear the origin story of how Griffin and Paul bootstrapped all the way to a $100M valuation, how Pura Vida entered new categories, and what he thinks about starting a DTC brand today.       

The Pura Vida story: How a surfing trip turned into a 9-figure lifestyle brand with co-founder Griffin Thall

The Nerd Marketing Ecommerce Podcast is a series of conversations about growing an ecommerce business. It's by CEOs and CMOs for CEOs and CMOs. Ecommerce veterans and 20-year operators Drew Sanocki and Michael Epstein deliver clear, actionable, data-driven strategies.

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The Turnaround legends, Drew Sanocki and Michael Epstein, are joined by Bill D'Alessandro of Natural Dog to talk buying brands, the perils and rewards of retail, eCom-economics + finance, and the earlier days of eCommerce.

Masterclass in eCom-Economics + Finance with Bill D'Alessandro of Natural Dog

Every brand wants to be Apple, and they can be—at least when it comes to avoiding discounts. In this episode, PostPilot CEOs Drew Sanocki and Michael Epstein discuss discounting alternatives that ecommerce brands can use to juice sales while preserving profit margins.

How to Get Customers to Buy Without Discounting

Men’s grooming brand Huron has become a phenomenon with a team of just four. Co-founder and CEO Matt Mullenax joins hosts Drew Sanocki and Michael Epstein to discuss maniacal focus, the importance of brand, and why Huron isn’t rushing to get into retail. CPG founders and marketers won’t want to miss this episode.

Building a Big Brand with a Small Team with Matt Mullenax of Huron

  The VP of brand for cult menswear label Taylor Stitch joins Drew Sanocki and Michael Epstein to go deep on Black Friday strategies. They talk about why you should think hard about your holiday objectives, how promos can be dangerous to your financial health, why you should have a plan B (and C) ready to roll, and more. This is a conversation you don't want to miss.

Thinking Outside the Black Friday Box with Luke McAlpine of Taylor Stitch

How do you stand out in a crowded market? What propelled Ka’Chava’s growth from startup to nine-figure brand? And how are they strategizing around Black Friday? Katie Hanna, director of retention at Ka’Chava, spills some tea on the rocketship business with hosts Drew Sanocki and Michael Epstein.

The Pura Vida story: How a surfing trip turned into a 9-figure lifestyle brand with co-founder Griffin Thall

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