The Pure Report

In this episode, we celebrate Cybersecurity Awareness Month with Principal Field Solution Architect Greg Bycoff. Pulling from his solid background in identity and access management, Greg shares how modern enterprises can build robust cyber resilience strategies. Our conversation examines the evolving threat landscape, including the surge in targeted ransomware attacks on backup repositories and the rising threat of rogue artificial intelligence attacks.

The theme of our episode covers a journey through the seven Department of Defense Zero Trust pillars and connecting how storage infrastructure serves as a primary line of defense. Greg details operational best practices across each pillar, from implementing single sign on with multi factor authentication to leveraging hardware security modules and layered encryption keys. Our conversation also hits on the critical role of data intelligence, indestructible SafeMode snapshots, and automated policy enforcement with Fusion to prevent configuration drift.

Beyond technical architecture, we focused heavily on organizational culture and proactive recovery planning. Greg emphasizes the necessity of breaking down silos between IT infrastructure teams and security operations centers through joint tabletop exercises and unified SOC integrations. Listeners will gain actionable guidance on leveraging telemetry, anomaly detection, and security frameworks to minimize risk and ensure rapid recovery from security incidents.

To learn more, visit: https://www.everpuredata.com/solutions/cyber-resilience.html

Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts:

https://purecommunity.purestorage.com/

00:00 Coming Up and Intro

07:31 New Threats Driven by AI

09:32 Stat of the Episode on Ransomware

13:26 What is Zero Trust?

15:20 User Security Best Practices

22:21 Encryption Key Architecture

24:47 Application Security and Data Intelligence

29:04 SafeMode Snapshots

31:56 Network Security

33:12 Cyber Automation at Fleet Level

37:49 Visibility and Telemetry

43:57 Hot Takes

In this episode, we welcome Principal Product Manager Debjeet Bagchi for a deep dive into Everpure storage architecture. Debjeet shares his career journey across data protection and storage engineering before moving into core capabilities of the Everpure platform. We explore five powerful features that storage administrators can leverage to optimize performance, lower costs, and simplify daily operations.

Our conversation breaks down key technical innovations across both FlashArray and FlashBlade environments. Debjeet explains how Purity DeepReduce delivers advanced similarity chunking for high reduction workloads, while highlighting how File on FlashArray functions as an always on, first class citizen. Our discussion also covers the benefits of moving to the native SMB stack, eliminating forklift migrations through non-disruptive Evergreen upgrades, and automating fleet operations with Fusion.

Beyond product features, Debjeet offers practical advice for modern IT practitioners on infrastructure planning and data management. He emphasizes the importance of sizing systems based on effective capacity rather than raw numbers and explains why Purity automates complex resiliency calculations internally. Listeners will also gain valuable career wisdom on building trust through thorough verification rather than making confident guesses.

To learn more, visit: https://www.everpuredata.com/platform.html

Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts:

https://purecommunity.purestorage.com/

00:00 Coming Up and Intro

04:35 Shifts in Data Management

10:24 DeepReduce in FlashBlade

15:33 FlashArray File Integration

20:27 Upgraded SMB on FlashBlade

23:25 Maximizing Evergreen

29:40 Fusion Automation Across your Fleet

34:47 Hot Takes

In this episode of the Pure Report, we welcome back Sr. Director of Product Management, Cody Hosterman for a deep dive into the latest cloud innovations. Cody recaps his recent travels to VMware Explore and customer roadshows in Singapore, where discussions centered around AI infrastructure, modern virtualization, and data sovereignty. Our initial conversation sets up a detailed look at how organizations are evolving their hybrid cloud strategies and managing data across diverse environments.

Our main focus is the expansion of Everpure Cloud Azure Native to support Azure virtual machines. Cody explains how this managed service delivers enterprise data storage directly inside the Azure portal through native Azure Resource Manager APIs. By extending beyond Azure VMware Solution to native Azure workloads, customers gain access to thin provisioning, deduplication, and compression. These features significantly reduce cloud storage costs and eliminate the need to over provision raw block storage.

Beyond storage efficiency, our discussion covers practical integration details and deployment advantages. Cody highlights how the Azure extension simplifies multi-pathing, while full availability in the Azure Marketplace allows purchases to count toward existing cloud spending commitments. Our chat also explores how teams can leverage Azure Red Hat OpenShift and KubeVirt for modern application delivery, proving that intelligent data management is key to unlocking agility and long term value in public cloud environments.

To learn more, visit: https://techcommunity.microsoft.com/blog/partnernews/introducing-everpure-cloud-azure-native-for-azure-vms/4539461

Check out the Everpure digital customer community to join the conversation with peers and Everpure experts:

https://purecommunity.purestorage.com/

00:00 Coming Up and Intro

01:23 Travels with Cody

05:49 Update on Azure Momentum

08:50 Data and Cloud Cost Optimization

12:45 Everpure Cloud Azure Native

15:52 Azure VMs

17:42 Advantages of the Service

22:45 AI and Everpure Cloud

25:55 Extending API Services in Azure

29:55 Hot Takes

In this episode of the Pure Report, we are joined by Melody Zacharias, Technical Evangelist Director at Everpure. We start by digging into Melody's background: decades as a DBA going all the way back to COBOL and DB2, early SQL Server deployments, multiple published books, a longtime Microsoft MVP, and an executive MBA she just finished. We discuss what she took away from that MBA program — unlike a lot of people who treat it as three letters on a business card, she found virtually everything immediately transferable to her actual work.

From there, we dive into the core premise: a lot of AI projects and data consolidation initiatives are stalling, and the teams running them often can't articulate why. Her argument is that the failure isn't necessarily technical — it's linguistic. AI is moving so fast that people are not only unfamiliar with the vocabulary, they're actively misusing it, and they don't understand why it matters to them. We walked through four layers of the same stack, each answering a different strategic question, using a back-to-school analogy she built out. Data primacy is the primer — one shared notebook every classroom works from, instead of a different notebook per room. Data lineage is what goes inside that primer. Basically, the family tree of your data, where it came from, where it's going, and how it connects. Next is Ontology, her favorite, and the layer she says people are forgetting right now, the grammar and spelling: the context that tells a system an order number in your CRM and a number in another system are actually the same thing. And the Enterprise Data Cloud is the school building itself, the structure that holds the students, the classrooms, and the books together in one environment.

We also talk through why this is happening now. The app-centric era of standalone CRM, ERP, and SCM systems built silos that aren't going anywhere. The advantage goes to organizations that can extract value from information regardless of where it sits. That requires context, and context is exactly what AI lacks unless you give it to it. Tribal knowledge lives in people's heads; AI has no tribal knowledge, and no human can manually sift millions of data points to find the connections. We connect this back to a previous episode where we covered the stat that 95% of AI pilots fail, and Melody noted that at events like PASS Summit this conversation is only just starting to surface — teams know their projects failed, but not that the root cause was people not understanding each other. Her closing thought sums up the whole episode: words matter. Melody has a companion blog post on this topic, and she's hosting a community session with Argenis Fernandez of Nike demoing how to discover ontology inside your own organization.

To learn more, visit: https://pure.ai

Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts:

https://purecommunity.purestorage.com/

00:00 Coming Up and Intro

01:56 Melody’s Background with Data

07:48 Language Used Around AI

10:18 Defining Data Primacy

12:55 Data Lineage

14:10 Ontology of Data

19:53 Enterprise Data Cloud

It’s part 2 of our reunion with Everpure technologists Andrew Miller and JD Wallace to continue our deep dive into the latest platform and technology innovations. This second part of the special series focuses on the advanced layers of the Everpure platform, moving beyond foundational storage to explore how the intelligent control plane and data intelligence are reshaping enterprise operations.

Our conversation breaks down the shift toward intelligent automation, detailing how Fusion and Pure1 empower IT teams to manage massive data estates as a single cohesive entity rather than fragmented islands. Andrew and JD explain the practical benefits of an open and interoperable architecture, discussing how modern MCP servers and API driven integrations enable admins to evolve from managing individual arrays to acting as strategic data architects.

Our episode concludes by unpacking the transformative role of Everpure Data Intelligence and the Enterprise Data Cloud success blueprint. We highlight how these tools bridge the gap between observation and automated action, helping organizations solve complex challenges like semantic data sprawl, cyber resilience, and AI readiness. Listeners will gain a clear roadmap for scaling their operations and driving better business outcomes with a truly unified data strategy.

To learn more, visit: https://www.everpuredata.com/pure-launch-updates-releases.html?

Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts:

https://purecommunity.purestorage.com/

00:00 Coming Up and Intros

03:05 Recap on Data Primacy Narrative

05:44 Simplicity at Scale with Fusion

12:41 Open and Interoperable

16:38 App Intelligence

21:40 Agentic Features

24:12 Rebalance and Mobility

27:59 Automation Your Way

31:40 Universal Data Intelligence

34:50 Why Data Intelligence Now

40:35 Personas for Data Intelligence

46:48 Enterprise Data Cloud Outcomes

On this episode we reunite with Everpure technologists and frequent friends of the podcast Andrew Miller and JD Wallace for a deep dive into our major product announcements from June at our Accelerate conference. One year after our influential 15 architectural decisions series debuted, the team returns to uncover the latest Everpure platform advancements and explain why these specific innovations are significant for today’s enterprise data environments.

We explore the concept of the unified data plane, moving beyond traditional storage hardware to address modern performance, efficiency, and cloud flexibility needs. We then dissect new developments like the FlashArray XL190 and performance breakthroughs for FlashBlade, while discussing how Everpure is shifting its strategy to meet the demands of a data centric world rather than an application centric one.

Beyond hardware, Andrew and JD explain the business value of these technologies, emphasizing how Evergreen One Overdrive helps customers handle demand spikes and how Everpure is adapting to the fragmented virtualization landscape. This technical breakdown provides the foundation for understanding how Everpure has evolved into a comprehensive data management platform. We also set the stage for part 2 around intelligent control plane and data intelligence with data context.

Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts:

https://purecommunity.purestorage.com/

00:00 Coming Up and Intros

03:15 Strategic Implications and EDC

07:45 Keynote and Data Primacy

16:29 Launch Announcements Setup

18:06 FlashArray XL//190 with Turbo

22:11 FlashBlade Benchmarks

24:38 Virtualization Integrations

31:01 Portworx and Kubevirt

33:46 File and Object

36:58 Everpure Data Stream GA

37:58 Evergreen//One Overdrive

This week we sit down with technical experts Alex Carver and Matt Webb to break down the rapidly evolving virtualization landscape. The conversation explores the shifting dynamics of the industry, focusing on key platforms like VMware Cloud Foundation, Nutanix, Azure Local, and Hyper-V. We reflect on how the market is moving away from a single vendor monopoly toward a more fragmented ecosystem that requires IT leaders to be versatile and strategic in their platform choices.

Next we talk about how Everpure continues to serve as a reliable foundation in this changing environment. Alex and Matt explain how Everpure simplifies data management by providing consistent performance and efficiency, regardless of which hypervisor a customer chooses. They highlight how the company is moving beyond simple storage to become a strategic partner that helps organizations navigate transitions, manage costs, and adopt new technologies like containerization without sacrificing stability.

We also dive deep into the technical partnerships driving innovation across the industry. The guests share insights on how Everpure is integrating with modern platforms like Red Hat OpenShift and Nutanix to provide seamless, API driven experiences. Listeners will gain a clear understanding of the current market state and practical advice on how to architect infrastructure that remains flexible and resilient as the virtualization world continues to evolve.

To learn more, visit: https://www.everpuredata.com/solutions/virtualization.html

Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts:

https://purecommunity.purestorage.com/

00:00 Coming Up and Intros

02:47 Early Days of Flash for VMs

06:50 Impact of VMware Monopoly

14:19 User Perspectives from Accelerate

17:02 VMware Cloud Foundation

27:08 Azure Local and Hyper-V

32:26 Nutanix AHV and Prism

40:50 VMs into Containers with Openshift

49:16 Other Hypervisors

In this special episode, we introduce the 2026 summer marketing internship class. Five talented college interns join the conversation to share their experiences working across different Everpure marketing teams and what they learned. The discussion offers a glimpse into the program and highlights how these students are applying their academic knowledge to high impact projects at Everpure.

Our guests detail their real world contributions ranging from building dynamic event dashboards to managing complex budget processes. Unlike traditional internship experiences these students are integrated into daily workflows and given significant responsibility. They provide candid feedback on transitioning from smaller startup environments to the enterprise scale of a company like Everpure and discuss what they have learned about corporate culture and career paths.

Our episode concludes with a forward looking conversation about artificial intelligence. These early adopters explain how they use AI as an assistant to scale their productivity while emphasizing the necessity of human verification. Listeners will hear firsthand how the next generation perceives AI in the classroom and the office and how they are helping senior leadership embrace new technology to stay competitive.

To learn more, visit: https://www.everpuredata.com/company/careers.html

Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts:

https://purecommunity.purestorage.com/

00:00 Coming Up

00:40 Intro to Harshul Srivastava, Growth Marketing Intern

06:36 Events Dashboard Project

08:45 AI Perspectives

12:09 Intro to Keira Wong, EBC Intern

17:55 Using AI Tools

22:37 Intro to Lilian Truong, Marketing Ops Intern

25:29 Business Economics Major Career Options

29:25 Embracing AI at School and Work with Caution

35:09 Intro to Asha Parker, Brand Marketing Intern

38:24 Perspectives on Tech Learning

42:11 Thoughts on AI Tools

45:27 Intro to Sophia Mariaca, Product Marketing Intro

50:02 Customer Interaction

51:41 Sophia on AI Usage

In this episode, we welcome Ernie China, who recently joined Everpure after a decade at VMware and Broadcom. Ernie brings deep expertise in the virtualization ecosystem and offers a unique perspective on the industry landscape during this pivotal time. Our conversation serves as a warm introduction to Ernie and sets the stage for a broader discussion on the challenges and opportunities facing IT teams today.

The core of our discussion explores the current state of virtualization, particularly how enterprises are reacting to the recent changes following the Broadcom acquisition. Ernie explains why customers are feeling significant turmoil as they navigate shifts from perpetual licenses to subscription models. They discuss the common struggle many organizations face, describing a transitional phase where leaders are weighing whether to stay the course with their existing VMware investment or explore alternative hypervisors and container based strategies.

Finally, we highlight Everpure's commitment to supporting customers throughout this transition. Everpure remains fully invested in the VMware ecosystem while providing a robust foundation for those looking to modernize their infrastructure through containers or other hypervisors. We make a compelling case for why IT leaders must elevate data management as a strategic priority, ensuring that decisions about performance, security, and efficiency are made long before infrastructure choices are finalized.

To learn more, visit: https://www.everpuredata.com/solutions/virtualization.html

Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts:

https://purecommunity.purestorage.com/

00:00 Coming Up

00:29 Intro to our Guest

04:32 Inside the Broadcom Transition

09:11 Stats of the Episode on Virtualization Trends

15:10 Alternative Hypervisors and Options

19:50 Dual Strategies

24:50 Data Management is Imperative

27:44 Hot Takes Segment

Watch a special on location episode of the Pure Report recorded at Pure Accelerate 2026 in Las Vegas. In this segment, we are joined by three public sector technology leaders representing the Mississippi Department of Revenue, Spring Branch Independent School District, and the Louisiana Office of Technology Services. These innovators share their unique journeys in managing complex IT landscapes while navigating the immense pressure of serving citizens and students at scale.

Our discussion dives deep into the operational reality of government and education technology. We explore the critical shift from aging infrastructure to modernized platforms, focusing on database consolidation, cyber resilience strategies, and the transition to subscription based models like Evergreen//One. They offer candid insights into the technical hurdles of maintaining high availability and scaling data services to support unprecedented demand while keeping security and compliance at the forefront of every deployment.

Beyond the architecture and hardware, our conversation highlights the human side of IT leadership in the public sector. Each leader emphasizes the importance of building empowered teams, fostering a culture of continuous learning, and navigating the challenges of organizational silos. Whether sharing lessons learned from past failures or discussing the future of AI and data intelligence, these professionals provide a blueprint for how to lead technology teams that are not just keeping the lights on, but are actively delivering better services to their communities.

To learn more, visit: https://www.everpuredata.com/solutions/industries/government/state-and-local.html

Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts:

https://purecommunity.purestorage.com/

00:00 Intro to Mike Dehaan from MS-DOR

05:53 Hot Takes on NVMe and Openshift

09:15 Mike’s IT Oops Story

13:22 Intro to Troy Neal from Spring Branch ISD

15:47 Troy’s Path to Cyber Learning

20:06 Customer Blueprint for Cyber Success

22:25 What’s Next at Spring Branch

26:51 Intro to Adrian Erwin from LA-OTS

28:58 Adrian’s Career Journey to Databases

31:32 Database Mythbusting about Snapshots

33:15 Avoiding Downtime for Citizens