The Pure Report

This week we welcome our Sr. Principal Technology Strategists Andrew Miller and Savas Nicolaides to review the second half launch announcements from the London Accelerate event. We dive into how these announcements build upon earlier Vegas updates within the Enterprise Data Cloud framework. Our conversation begins with the unified data plane, highlighting key advancements including Active Cluster for file, Evergreen//One overdrive performance bursting, Deep Reduce similarity compression, and expanded virtualization and AI capabilities.

Our second segment covers the intelligent control plane and the goal of managing entire storage fleets to scale IT team efficiency. Andrew and Savas discuss policy driven management, Model Context Protocol (MCP) integration, and Pure1 copilot updates. They introduce Configuration Advisor in Pure1 to help teams eliminate policy drift across existing environments, alongside non-disruptive workload mobility and enhanced observability for Portworx clusters.

Our final segment focuses on universal data intelligence and the industry shift toward data primacy. Andrew and Savas explain how Everpure Data Intelligence File Edition helps organizations discover, classify, and contextualize unstructured data to solve data sovereignty and compliance challenges. Finally, Savas introduces the Enterprise Data Cloud Success Blueprint framework, offering a practical path for IT leaders to align technical projects directly with core business outcomes.

To learn more, visit: https://www.everpuredata.com/pure-launch-updates-releases.html?

Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts:

https://purecommunity.purestorage.com/

00:00 Coming Up and Intro

07:47 Enterprise Data Cloud and Data Primacy

12:04 Unified Data Plane

14:13 ActiveCluster for File

16:26 Evergreen//One Overdrive

20:30 Purity DeepReduce Compression

23:08 Virtualization and AI Advancements

27:23 Intelligent Control Plane

32:45 Fusion Rebalance and Workload Mobility

34:07 Configuration Advisor and Remediation

38:30 Observability for Portworx

40:01 Universal Data intelligence

55:55 Data Intelligence File Edition

58:13 EDC Blueprint

This week, we welcome in two of our favorite Database Field Solution Architects Anthony Nocentino and Ryan Arsenault for a lively and creative dive into database infrastructure. Our goal for this one? To connect iconic 80s movie quotes to real world database operations and customer outcomes. From SAP and SQL Server performance to emerging NoSQL and vector databases like MongoDB, Anthony and Ryan explore how modern storage architecture transforms day to day database management.

Using classic lines from films like Top Gun, Field of Dreams, Airplane, and Back to the Future, our conversation breaks down database technology concepts in an entertaining way. We discuss the importance of sub-millisecond latency, density and consolidation with FlashArray XL, space efficient snapshots for supporting developers, and high ratio data reduction. We also highlight how Fusion and the Model Context Protocol (MCP) enable IT teams to run agentic workflows and automate complex tasks using natural language prompts.

We wrap up by addressing long term business value, cyber resilience, and team collaboration. Anthony and Ryan give insights on non-disruptive replication, disaster recovery testing, and how Evergreen upgrades protect customers from rising maintenance costs. By eliminating friction between storage administrators and database teams, Everpure helps organizations streamline operations and achieve predictable performance across their entire database fleet.

To learn more, visit: https://www.everpuredata.com/solutions/databases.html

Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts:

https://purecommunity.purestorage.com/

00:00 Coming Up and Intro

04:19 Latest Travel Stories

09:13 Top Gun and Database Speed

13:55 Field of Dreams and FlashArray XL

18:05 Spinal Tap and FlashArray XL Turbo

20:27 Airplane and Space-Efficient Snapshots

23:15 Honey, I Shrunk the Kids and Data Reduction

26:04 Back to the Future and Fusion Automation

33:13 E.T. Phone Home and Telemetry Data

36:10 Terminator and Replication

41:02 Better Off Dead and Maintenance Renewals

45:04 Be Excellent to Each Other

48:04 What Quotes Didn’t Make the Cut

49:58 Hot Takes Segment

In this episode of the Pure Report, we welcome Kathy Mulvany, Senior Director and Global Head of Sustainability and Social Impact at Everpure. Kathy reflects on her career path from Cisco and ServiceNow to building a holistic corporate sustainability program. Our conversation centers on the release of Everpure’s recent Global Impact Report, highlighting how sustainability has evolved into an essential cross-functional effort embedded across every department in the organization.

Kathy explains why sustainability is an engineering and operating discipline rather than a simple reporting exercise. Our discussion covers major product efficiency milestones, including circular manufacturing through remanufactured Direct Flash Modules that avoid thousands of metric tons of carbon emissions. Listeners will hear real world customer success stories, from AI data centers achieving industry leading power efficiency to state government agencies drastically shrinking their physical data center footprint and energy usage.

We also explore Everpure operational sustainability efforts, supply chain engagement, and community impact through the Everpure Foundation. Kathy breaks down Scope 1, 2, and 3 emissions, explaining how working closely with strategic suppliers reduces overall carbon footprints. Finally, Kathy introduces impact accounting and shares why framing sustainability around business value, risk management, and long term growth is critical for modern technology leaders.

To learn more, visit: https://www.everpuredata.com/company/sustainability.html

Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts: https://purecommunity.purestorage.com/

00:00 Coming Up and Intro

04:30 Building Sustainability at Everpure

07:08 Stat of the Episode on DFM CO2 Reduction

10:37 Sustainability as Operating Model

16:02 Customer Outcomes

21:02 Evergreen and Circularity

23:08 Operational Footprint and Supply Chain

28:58 Week of Service and Everpure Foundation

33:17 Hot Takes Segment

On this episode, we welcome back Robert Alvarez, Principal Solutions Architect from the AI team for a deep dive into the latest AI innovations announced at Accelerate London. Robert shares updates from his global roadshow travels, including keynotes in Korea and industry insights from Finnovate in New York. Our conversation sets the stage by addressing how enterprise AI strategies are evolving from early experimentation to a sharp focus on managing costs, security, and proven business returns.

We cover three major technical highlights, starting with a new AI token optimization reference architecture designed to reduce reliance on expensive frontier models by intelligently routing workloads to on-premises inference stacks powered by FlashBlade and Key Value Accelerator. Robert details updates to Key Value Accelerator version 1.2 and 1.3, including multitenancy, pre-fill decode disaggregation, TurboQuant quantization, and S3 over RDMA support. Our discussion also highlights the expanded AI factory partnership with Red Hat and NVIDIA, which streamlines full lifecycle training and inference operations.

In addition to architecture updates, Robert explores the growing importance of securing AI agents and sandboxing swarms across enterprise environments. He explains how organizations can get their data ready for artificial intelligence using DataStream alongside recent data discovery capabilities from the 1Touch acquisition. Listeners will gain practical perspective on balancing innovation with cost control, improving inference economics, and building scalable pipelines for production success.

To learn more, visit: https://www.everpuredata.ai/

Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts:

https://purecommunity.purestorage.com/

00:00 Coming Up and Intro

03:02 Insights from Finnovate

04:41 Latest AI Landscape and Cyber

07:15 AI Token Optimization

14:20 Key Value Accelerator (KVA)

19:38 AI Data Factory Expansion

23:22 Looking Ahead

In this episode, we celebrate Cybersecurity Awareness Month with Principal Field Solution Architect Greg Bycoff. Pulling from his solid background in identity and access management, Greg shares how modern enterprises can build robust cyber resilience strategies. Our conversation examines the evolving threat landscape, including the surge in targeted ransomware attacks on backup repositories and the rising threat of rogue artificial intelligence attacks.

The theme of our episode covers a journey through the seven Department of Defense Zero Trust pillars and connecting how storage infrastructure serves as a primary line of defense. Greg details operational best practices across each pillar, from implementing single sign on with multi factor authentication to leveraging hardware security modules and layered encryption keys. Our conversation also hits on the critical role of data intelligence, indestructible SafeMode snapshots, and automated policy enforcement with Fusion to prevent configuration drift.

Beyond technical architecture, we focused heavily on organizational culture and proactive recovery planning. Greg emphasizes the necessity of breaking down silos between IT infrastructure teams and security operations centers through joint tabletop exercises and unified SOC integrations. Listeners will gain actionable guidance on leveraging telemetry, anomaly detection, and security frameworks to minimize risk and ensure rapid recovery from security incidents.

To learn more, visit: https://www.everpuredata.com/solutions/cyber-resilience.html

Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts:

https://purecommunity.purestorage.com/

00:00 Coming Up and Intro

07:31 New Threats Driven by AI

09:32 Stat of the Episode on Ransomware

13:26 What is Zero Trust?

15:20 User Security Best Practices

22:21 Encryption Key Architecture

24:47 Application Security and Data Intelligence

29:04 SafeMode Snapshots

31:56 Network Security

33:12 Cyber Automation at Fleet Level

37:49 Visibility and Telemetry

43:57 Hot Takes

In this episode, we welcome Principal Product Manager Debjeet Bagchi for a deep dive into Everpure storage architecture. Debjeet shares his career journey across data protection and storage engineering before moving into core capabilities of the Everpure platform. We explore five powerful features that storage administrators can leverage to optimize performance, lower costs, and simplify daily operations.

Our conversation breaks down key technical innovations across both FlashArray and FlashBlade environments. Debjeet explains how Purity DeepReduce delivers advanced similarity chunking for high reduction workloads, while highlighting how File on FlashArray functions as an always on, first class citizen. Our discussion also covers the benefits of moving to the native SMB stack, eliminating forklift migrations through non-disruptive Evergreen upgrades, and automating fleet operations with Fusion.

Beyond product features, Debjeet offers practical advice for modern IT practitioners on infrastructure planning and data management. He emphasizes the importance of sizing systems based on effective capacity rather than raw numbers and explains why Purity automates complex resiliency calculations internally. Listeners will also gain valuable career wisdom on building trust through thorough verification rather than making confident guesses.

To learn more, visit: https://www.everpuredata.com/platform.html

Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts:

https://purecommunity.purestorage.com/

00:00 Coming Up and Intro

04:35 Shifts in Data Management

10:24 DeepReduce in FlashBlade

15:33 FlashArray File Integration

20:27 Upgraded SMB on FlashBlade

23:25 Maximizing Evergreen

29:40 Fusion Automation Across your Fleet

34:47 Hot Takes

In this episode of the Pure Report, we welcome back Sr. Director of Product Management, Cody Hosterman for a deep dive into the latest cloud innovations. Cody recaps his recent travels to VMware Explore and customer roadshows in Singapore, where discussions centered around AI infrastructure, modern virtualization, and data sovereignty. Our initial conversation sets up a detailed look at how organizations are evolving their hybrid cloud strategies and managing data across diverse environments.

Our main focus is the expansion of Everpure Cloud Azure Native to support Azure virtual machines. Cody explains how this managed service delivers enterprise data storage directly inside the Azure portal through native Azure Resource Manager APIs. By extending beyond Azure VMware Solution to native Azure workloads, customers gain access to thin provisioning, deduplication, and compression. These features significantly reduce cloud storage costs and eliminate the need to over provision raw block storage.

Beyond storage efficiency, our discussion covers practical integration details and deployment advantages. Cody highlights how the Azure extension simplifies multi-pathing, while full availability in the Azure Marketplace allows purchases to count toward existing cloud spending commitments. Our chat also explores how teams can leverage Azure Red Hat OpenShift and KubeVirt for modern application delivery, proving that intelligent data management is key to unlocking agility and long term value in public cloud environments.

To learn more, visit: https://techcommunity.microsoft.com/blog/partnernews/introducing-everpure-cloud-azure-native-for-azure-vms/4539461

Check out the Everpure digital customer community to join the conversation with peers and Everpure experts:

https://purecommunity.purestorage.com/

00:00 Coming Up and Intro

01:23 Travels with Cody

05:49 Update on Azure Momentum

08:50 Data and Cloud Cost Optimization

12:45 Everpure Cloud Azure Native

15:52 Azure VMs

17:42 Advantages of the Service

22:45 AI and Everpure Cloud

25:55 Extending API Services in Azure

29:55 Hot Takes

In this episode of the Pure Report, we are joined by Melody Zacharias, Technical Evangelist Director at Everpure. We start by digging into Melody's background: decades as a DBA going all the way back to COBOL and DB2, early SQL Server deployments, multiple published books, a longtime Microsoft MVP, and an executive MBA she just finished. We discuss what she took away from that MBA program — unlike a lot of people who treat it as three letters on a business card, she found virtually everything immediately transferable to her actual work.

From there, we dive into the core premise: a lot of AI projects and data consolidation initiatives are stalling, and the teams running them often can't articulate why. Her argument is that the failure isn't necessarily technical — it's linguistic. AI is moving so fast that people are not only unfamiliar with the vocabulary, they're actively misusing it, and they don't understand why it matters to them. We walked through four layers of the same stack, each answering a different strategic question, using a back-to-school analogy she built out. Data primacy is the primer — one shared notebook every classroom works from, instead of a different notebook per room. Data lineage is what goes inside that primer. Basically, the family tree of your data, where it came from, where it's going, and how it connects. Next is Ontology, her favorite, and the layer she says people are forgetting right now, the grammar and spelling: the context that tells a system an order number in your CRM and a number in another system are actually the same thing. And the Enterprise Data Cloud is the school building itself, the structure that holds the students, the classrooms, and the books together in one environment.

We also talk through why this is happening now. The app-centric era of standalone CRM, ERP, and SCM systems built silos that aren't going anywhere. The advantage goes to organizations that can extract value from information regardless of where it sits. That requires context, and context is exactly what AI lacks unless you give it to it. Tribal knowledge lives in people's heads; AI has no tribal knowledge, and no human can manually sift millions of data points to find the connections. We connect this back to a previous episode where we covered the stat that 95% of AI pilots fail, and Melody noted that at events like PASS Summit this conversation is only just starting to surface — teams know their projects failed, but not that the root cause was people not understanding each other. Her closing thought sums up the whole episode: words matter. Melody has a companion blog post on this topic, and she's hosting a community session with Argenis Fernandez of Nike demoing how to discover ontology inside your own organization.

To learn more, visit: https://pure.ai

Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts:

https://purecommunity.purestorage.com/

00:00 Coming Up and Intro

01:56 Melody’s Background with Data

07:48 Language Used Around AI

10:18 Defining Data Primacy

12:55 Data Lineage

14:10 Ontology of Data

19:53 Enterprise Data Cloud

It’s part 2 of our reunion with Everpure technologists Andrew Miller and JD Wallace to continue our deep dive into the latest platform and technology innovations. This second part of the special series focuses on the advanced layers of the Everpure platform, moving beyond foundational storage to explore how the intelligent control plane and data intelligence are reshaping enterprise operations.

Our conversation breaks down the shift toward intelligent automation, detailing how Fusion and Pure1 empower IT teams to manage massive data estates as a single cohesive entity rather than fragmented islands. Andrew and JD explain the practical benefits of an open and interoperable architecture, discussing how modern MCP servers and API driven integrations enable admins to evolve from managing individual arrays to acting as strategic data architects.

Our episode concludes by unpacking the transformative role of Everpure Data Intelligence and the Enterprise Data Cloud success blueprint. We highlight how these tools bridge the gap between observation and automated action, helping organizations solve complex challenges like semantic data sprawl, cyber resilience, and AI readiness. Listeners will gain a clear roadmap for scaling their operations and driving better business outcomes with a truly unified data strategy.

To learn more, visit: https://www.everpuredata.com/pure-launch-updates-releases.html?

Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts:

https://purecommunity.purestorage.com/

00:00 Coming Up and Intros

03:05 Recap on Data Primacy Narrative

05:44 Simplicity at Scale with Fusion

12:41 Open and Interoperable

16:38 App Intelligence

21:40 Agentic Features

24:12 Rebalance and Mobility

27:59 Automation Your Way

31:40 Universal Data Intelligence

34:50 Why Data Intelligence Now

40:35 Personas for Data Intelligence

46:48 Enterprise Data Cloud Outcomes

On this episode we reunite with Everpure technologists and frequent friends of the podcast Andrew Miller and JD Wallace for a deep dive into our major product announcements from June at our Accelerate conference. One year after our influential 15 architectural decisions series debuted, the team returns to uncover the latest Everpure platform advancements and explain why these specific innovations are significant for today’s enterprise data environments.

We explore the concept of the unified data plane, moving beyond traditional storage hardware to address modern performance, efficiency, and cloud flexibility needs. We then dissect new developments like the FlashArray XL190 and performance breakthroughs for FlashBlade, while discussing how Everpure is shifting its strategy to meet the demands of a data centric world rather than an application centric one.

Beyond hardware, Andrew and JD explain the business value of these technologies, emphasizing how Evergreen One Overdrive helps customers handle demand spikes and how Everpure is adapting to the fragmented virtualization landscape. This technical breakdown provides the foundation for understanding how Everpure has evolved into a comprehensive data management platform. We also set the stage for part 2 around intelligent control plane and data intelligence with data context.

Check out the new Everpure digital customer community to join the conversation with peers and Everpure experts:

https://purecommunity.purestorage.com/

00:00 Coming Up and Intros

03:15 Strategic Implications and EDC

07:45 Keynote and Data Primacy

16:29 Launch Announcements Setup

18:06 FlashArray XL//190 with Turbo

22:11 FlashBlade Benchmarks

24:38 Virtualization Integrations

31:01 Portworx and Kubevirt

33:46 File and Object

36:58 Everpure Data Stream GA

37:58 Evergreen//One Overdrive