The Bottom Line

The Purple Pound

06.24.2021 - By BBC Radio 4Play

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The spending power of disabled people and their families - the so-called purple pound - is valued at £249 billion a year. So is there a competitive business advantage in designing accessible goods and services? Evan Davis and guests discuss, with examples ranging from haircare products to hotel rooms. Guests Sam Latif, Company Accessibility Leader at Proctor and Gamble

Robin Sheppard, Co-Founder and President of Bespoke Hotels

and Gavin Neate, Chief Executive and Founder of Neatebox Producer: Lesley McAlpine

Sound: Andy Garratt

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