In this episode of Founder to Founder, Luke Johnstone sits down with Abi Selby, founder of Spabreaks.com, to explore how she built the UK's leading spa booking platform while staying true to a mission of making wellness more accessible, inclusive and meaningful.

What began as a simple idea grew into a £36 million business that now sends more than 16,000 people to spas every week. Along the way, Abi challenged industry norms, opened wellness experiences to people often overlooked by the sector, and built a purpose-led business that has continued to evolve for nearly two decades.

Together they discuss entrepreneurship, leadership, resilience, mentorship, community and the realities of growing a business through major industry shifts, including the challenges of Covid.

This is an honest conversation about purpose, perseverance and building a company that creates impact beyond profit.

In this episode:

• The moment Abi spotted the opportunity behind Spabreaks.com
• Growing a business from startup to industry leader
• Why inclusivity became central to the company's mission
• Supporting people living with cancer through wellness experiences
• The role mentors played throughout Abi's journey
• Navigating Covid and rebuilding stronger
• Founder wellbeing and avoiding burnout
• Why relationships are one of the most valuable business assets
• Lessons from leading a £36m business over nearly 20 years

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Find out more at virginstartup.org

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