We spoke to Debra Sobel, Co-Founder of The Purpose Hub, to take a deep dive into ‘purpose’ and its evolving role in a responsible business. What is purpose in a corporate environment? Why is purpose relevant today? How do we articulate purpose to drive responsible growth and profitability, impact and behaviour change? Including advice on how to be purposeful, how to avoid greenwashing and how to protect yourself from ‘ESG whiplash’. This episode is hosted by Sophia Adams Bhatti.

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