Purpose-driven brands build deeper connections! In this episode, learn how to spark innovation with authenticity, shape every touchpoint around your mission, and avoid common mistakes leaders make. Plus, get actionable tips for keeping your brand’s purpose crystal clear.

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==Let's Break It Down==

• 06:11 Creative Roots Fueling Consultancy Success
• 08:29 Journey to Spanx Leadership
• 13:24 "Uncovering Purpose Through Questions"
• 17:34 Olympics Sponsorship Inspires Businesses
• 21:11 "Millennials Seek Workplace Connection"
• 22:49 Innovating Sleep Masks for Better Rest
• 27:09 The Importance of Brand Purpose
• 29:59 Evolving Purpose in Legacy Brands
• 33:41 "Politics Hurting Business Strategy"

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

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