Why, what, and how we conduct business is sometimes more challenging than trying to answer if the chicken or the egg came first. A business plan is more than an item to be checked off of a to-do list. Being true to ourselves and understanding why we started our business is the foundation of a successful business.

The purpose of our business begins with knowing our own purpose and using that cornerstone to build our mission statement and ultimately our business. Join us and our special guest Sunita Trevino, as we discuss our purpose statements and how it's used to keep us aligned in business.  Listen LIVE from your phone by calling 347-945-6693 or click the link below to tune in from your tablet or computer.