The Purposeful Strategist

The Purpose-Driven Business Boom


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Purpose is presenting business leaders with the biggest opportunity in the past 200 years, according to Sarah Gillard, CEO of A Blueprint for Better Business. And it’s going to happen fast.

But how do you change business to serve society better, while still acknowledging the need to make money? That’s the question that Sarah is helping the senior leaders of large businesses to answer.

Learn how she has evolved her own organisation’s purpose and used it to help her leadership team co-create a new adaptive strategy, designed to focus the organisation’s resources and cope with the chaos and uncertainty of today’s business environment. All in the latest episode of The Purposeful Strategist.

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The Purposeful StrategistBy Belden Menkus

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