The Purpose Map with Casey Berglund

What does it take to build something incredible from nothing—and then know when it's time to step back?

In this episode, Casey sits down with Natalie Batlle, founder of Juno House Club, the women's membership club in Barcelona that has become a sanctuary for ambitious, soulful, and creative women from around the world. Natalie shares her journey from being a first-time founder building something fast without a playbook to transitioning out of the CEO role into a more strategic position as Chairwoman, and how she's learning to embrace this season of soul-searching and reflection.

This is a conversation about the evolution of leadership, the gift of creating space for others even when you can't always enjoy it in the same way yourself, and what it means to honour both the vision and the journey. Natalie opens up about the founder's paradox—operating something so intensely that you can't fully experience it—and the bittersweet beauty of watching your creation take on a life of its own. They explore why not every founder is meant to be the operator, the discomfort of stepping into reflection when you're built to do, and the importance of celebrating what already exists before chasing what's next.

In This Episode, You'll Discover:

• Why building something doesn't mean you're meant to operate it—and how to recognize the difference


• The reality of being a first-time founder learning to be CEO in real-time without a playbook


• What it means to transition from CEO to Chairwoman and step back from daily operations


• The founder's paradox: creating something so magical you can't fully experience it yourself


• Why soul-searching seasons can feel more uncomfortable than the intensity of building


• How intentional design and thoughtfulness attract the exact community you envision


• The importance of pausing to celebrate what you've built before visioning what's next


• What it means to trust that your creation is strong enough to evolve beyond you

Resources & Next Steps:

• Connect with Natalie and learn more about Juno House Club


• Follow Natalie on Substack (yes, she started one!!).


• Learn with Casey through her Free Training: Your Pathway to a Calm, Purposeful Career or Business That Fuels a Life You Love


• Follow Casey on LinkedIn


• Say hello to Casey on Instagram


• Check out the Worthy and Well website

Get full access to Casey Berglund at caseyberglund.substack.com/subscribe

More clients than you can handle sounds like a dream—until you're doing the work of four people.

In this episode, Casey sits down with Lauren Bordon, founder of Your Trilingual Support, a company that offers fractional executive assistant services to international CEOs and high-net-worth individuals in three languages: English, French, and Spanish. Lauren shares her journey from working until 9 p.m. on Friday nights, doing the work of four people, to finally building a team and reclaiming her life.

This is a conversation about moving beyond the hustle and into sustainable success. Lauren opens up about the challenges of building a team when you're already overwhelmed, the process of finding the right people, and what shifted when she finally had space to breathe again. They explore the double roller coaster of entrepreneurship and international relocation, why every founder needs three key people from the start (accountant, tech support, and executive assistant), and the power of being vulnerable enough to let people know you're drowning.

In This Episode, You'll Discover:

• Why doing everything yourself isn't a strength—it's survival mode


• How Lauren went from working until 9 p.m. on Friday nights to finally having breathing space


• How to build a team when you're already overwhelmed—and why it's still worth it


• The three essential people every founder needs before they get busy


• Why being vulnerable about struggling actually opens the door for real support


• The importance of finding people who match your values and can adapt to your business

Resources & Next Steps:

• Check out Your Trilingual Support right here


• Find Lauren on LinkedIn here.


• Learn with Casey through her Free Training: Your Pathway to a Calm, Purposeful Career or Business That Fuels a Life You Love


• Follow Casey on LinkedIn


• Say hello to Casey on Instagram


• Check out the Worthy and Well website

Get full access to Casey Berglund at caseyberglund.substack.com/subscribe

"I think that burnout provides that door back to self." - Mónica Pina Alzugaray

In this episode, Casey sits down with Mónica Pina Alzugaray, the first woman who responded to Casey's call for conversations about change, burnout, and transformation when she first arrived in Barcelona. A year later, they reflect on Mónica's journey from burnout to vitality—and what's changed.

This is a conversation about moving beyond doing things because they look good and into doing things because they feel aligned. Mónica shares the moment on her beautiful couch with her cashmere sweater when everything looked perfect but felt empty, the pattern of performing through burnout recovery the same way she performed at work, and what shifted when she finally connected back to her soul. They explore how asking for help creates real relationships, why discomfort is the pathway to connection, and how burnout became a portal to a deeper, more authentic way of living.

In This Episode, You'll Discover:

• Why nothing external can reconnect you to your soul—you have to do that yourself


• The difference between doing yoga because it looks good and doing it because it grounds you


• How asking for help (even watering plants) transforms surface-level connections into real relationships


• Why we've become a society that avoids discomfort—and what that costs us


• The importance of in-person connection in a professional world (even when it means getting on a plane)


• How burnout provides a door back to self—and what's possible when you walk through it

Resources & Next Steps:

• Find Mónica on LinkedIn here.


• Learn with Casey through her Free Training: Your Pathway to a Calm, Purposeful Career or Business That Fuels a Life You Love


• Follow Casey on LinkedIn


• Say hello to Casey on Instagram


• Check out the Worthy and Well website

Get full access to Casey Berglund at caseyberglund.substack.com/subscribe

Sometimes growth doesn't look like the next big adventure—it looks like finally planting roots.

In this episode of The Purpose Map™️ with Casey Berglund, Casey sits down with Debbie Rocket, Online Business Manager and creator of Rocket VA Academy—a training school for virtual assistants all around the world.

Debbie has been living her dream life in Barcelona for four and a half years. But as friends started leaving Spain and returning home, Debbie found herself at a crossroads: “should I stay or should I go?”

Debbie shares how she navigated the "five-year itch," the pull to chase something new, and the deeper truth that emerged—what she really wants is to plant roots, learn Spanish, call in her soulmate, and build a family in Barcelona.

This is a conversation about growth, maturity, knowing your worth, and the courage it takes to say: I'm staying. I'm watering my grass here. And I’m calling in my person for this next chapter.

In This Episode, You'll Discover:

• How Debbie navigated the question "Am I in the right place?" after four and a half years in Barcelona


• The "five-year itch" and why she realized she didn't want to start over on her own again


• Why her current goals are about meeting her soulmate and building a stable life, not solo adventures


• The shift from "I can do it all on my own" to "I'm ready to share my life with someone"


• Why wanting partnership isn't weakness—it's wisdom and maturity


• How going back to her natural brunette hair became a journey back to her true self


• Why truth and integrity always shine through in business, life, and friendships


• How to know if you're being your true self—and what to do if you're not


• The power of gratitude in the toughest moments


• Why Debbie created the Rocket VA Academy to mentor others through what she learned the hard way

Resources & Next Steps:

• Check out Rocket VA Academy on their website here


• Follow Rocket VA on Instagram here


• Follow Debbie on Instagram here


• Learn with Casey through her Free Training: Your Pathway to a Calm, Purposeful Career or Business That Fuels a Life You Love


• Follow Casey on LinkedIn


• Say hello to Casey on Instagram


• Check out the Worthy and Well website

Get full access to Casey Berglund at caseyberglund.substack.com/subscribe

What if AI isn't here to make you do more, but to help you remember who you are?

In this episode, Casey sits down with Stephany Oliveros, a researcher at the intersection of AI and psychology and co-founder of SheAI, a United Nations-supported initiative bringing women and diverse voices into AI development.

This conversation goes deep. Stephany shares why current AI is "pretty dumb" compared to the super intelligence coming our way, how to use AI for introspection without outsourcing your inner authority, and why real creativity means going beyond the first output. They explore the mental health upside and risks of AI companionship, the ways bias shows up in models (from medicine to disaster response), and why women must shape the data. Most importantly: knowledge about AI starts with knowledge about yourself.

In This Episode, You'll Discover:

• The difference between current AI, AGI, and super intelligence—and why we'll see it in our lifetime


• Why ChatGPT's #1 use case is companionship (and what that says about loneliness)


• The "yes, sir" problem: how AI creates echo chambers instead of challenging you


• Why the first AI output is what millions are getting—and how to make yours unique


• What AI cannot replace: human touch, lived experience, and generational wisdom


• Stephany's mantra: "I'm not special. I'm just a part of something bigger. I'm enough."


• How AI forces us to ask: Who are you without your job?


• Why AI trained on male patient data fails women—and creates bias everywhere


• SheAI's mission and practical ways to get involved


• How to use AI correctly: ask what perspectives you're missing, request 20 questions, treat it like a therapist (but don’t rely on it’s answers)

Your Gentle Homework:

Notice when you reach for AI. Are you using it to avoid yourself or to arrive at your own conclusions? This week, try asking AI what perspectives you're missing instead of asking for the answer. Balance your AI use with moments in nature, in your body, and with the humans you love.

Resources & Next Steps:

• Check out SheAI on their website here


• Follow SheAI on Instagram here


• Learn with Casey through her Free Training: Your Pathway to a Calm, Purposeful Career or Business That Fuels a Life You Love


• Follow Casey on LinkedIn


• Say hello to Casey on Instagram


• Check out the Worthy and Well website
  

We also mentioned:

• AlphaGo


• Superintelligence


• ChatGPT,


• Claude,


• Perplexity,


• Consensus


• Vibe Coding

Thank you for listening. If you're new here, hit follow. If this sparked something, your rating and review helps these episodes reach more people. Until next time, remember: your wisdom matters, and your involvement with technology does too.

Get full access to Casey Berglund at caseyberglund.substack.com/subscribe

What if the thing you loved most about starting your business is the very thing you've delegated away?

In this episode, Casey sits down with Jane Scroggs, founder of two virtual assistant agencies supporting the property management industry. Jane brings her signature warmth and curiosity to a conversation about what happens when business growth pulls you away from the work that lights you up—and how to find your way back.

Jane is asking the questions so many entrepreneurs ask: "Am I still in alignment? What brings me joy now? How much of my day actually feels purposeful?" And instead of burning it all down (a temptation she admits to), she's learning to find the magic within the business she's already built.

This conversation is deeply reflective, practical, and full of "aha" moments. Casey guides Jane through a powerful exercise—recalling a childhood memory of flow—that reveals the golden thread running through her life and work: connection, curiosity, partnership, and creating "clubs" where people belong.

In this grounded conversation, we explore:

• The sticky throat vs. the expansive chest: How to recognize alignment (or misalignment) through body sensations


• When growth feels like a trap: Why taking on more team and admin can pull entrepreneurs away from their zone of genius


• The childhood club creator: Jane's memory of making "potions" with her friend Cheryl and what it reveals about her true gifts


• Projectors in business: Why Jane thrives in visionary, big-picture roles and struggles in the weeds of execution


• The Cheryl you need: How the right person on your team can free you to stay in your gifts


• Perfectionists and delegation: Why having high standards isn't something to shame yourself for—it's about finding the right people who match that standard


• The small hinge that swings a big door: Why you don't always need to burn the business down—sometimes one role change shifts everything


• Shiny object syndrome vs. sticking it out: How to find sparkle and alignment within the business you already have


• Three words that anchor you: How defining your purpose in a short statement can guide every decision


• VA business models: Why there's no one right way to build—some thrive solo, others love leading teams

This episode is for any business owner who's wondering if they've lost themselves in the growth, who's feeling the weight of team management, or who's simply asking, "What now?" It's a reminder that sometimes the answer isn't out there—it's in remembering who you were when you started.

Resources & Next Steps:

• Find Jane at her website here


• Follow Jane on Instagram here


• Learn with Casey through her Free Training: Your Pathway to a Calm, Purposeful Career or Business That Fuels a Life You Love


• Follow Casey on LinkedIn


• Say hello to Casey on Instagram


• Check out the Worthy and Well website

Get full access to Casey Berglund at caseyberglund.substack.com/subscribe

What if the wave realized it was always the ocean?

In this episode, Casey sits down with Chus Cartes for one of the most philosophical, raw, and grounding conversations of the series. This isn't your typical self-development talk—it's a gentle dismantling of everything we think we need to do in order to be okay.

Chus speaks from a place of deep remembering. She's walked through the fire of her own suffering—narcissism, competition, depression, isolation—and emerged on the other side not with answers, but with an embodied knowing that changes everything. Now, she guides women back to the truth that we are already whole, that nothing is broken, and that the very act of trying to control the ocean as a single wave is what creates our deepest pain.

This conversation will challenge you. It will slow you down. And if you let it, it will remind you that beneath all the striving, the tools, the journaling, the healing—you are already complete.

In this profound conversation, we explore:

• The wave and the ocean: Why trying to control your life as a separate self creates suffering, and what shifts when you remember you're part of the whole


• Neutralizing vs. letting go: How to be with what is without judgment, and why this is gentler and more powerful than forcing release


• The trap of spiritual tools: When journaling, breathwork, and self-development keep you stuck in a loop instead of setting you free


• Making yourself available to grace: What it means to become horizontal instead of vertical, and how stillness creates space for transformation


• Dancing vs. counting the beats: Why humanity is trying to figure out life instead of just living it, and how to trust the body's wisdom


• Compassion without reaction: How recognizing your own "colors" in others neutralizes friction and creates space for healing


• Surrendering to the heaviness: Why we must walk through the fire of discomfort rather than bypassing it, and what's waiting on the other side


• The ashram that changed everything: Chus's story of hitting rock bottom, finding Mooji, and experiencing grace in its purest form

This episode is for anyone who feels exhausted by trying to fix themselves. For anyone who's read all the books, done all the practices, and still feels like something is missing. For anyone ready to stop being the wave trying to control the ocean—and finally remember they are the water itself.

Content note: This episode includes discussion of depression, disordered eating patterns, and deep suffering. Please take care of yourself while listening.

Resources & Next Steps:

• Find Chus at her website here


• Follow Chus on Instagram here


• Learn with Casey through her Free Training: Your Pathway to a Calm, Purposeful Career or Business That Fuels a Life You Love


• Follow Casey on LinkedIn


• Say hello to Casey on Instagram


• Check out the Worthy and Well website

Get full access to Casey Berglund at caseyberglund.substack.com/subscribe

What happens when ambition meets burnout—and what becomes possible on the other side?

In this episode, Casey sits down with Emmelin Boixareu, a Barcelona native, interior designer, and entrepreneur who turned her breaking point into a blueprint for building businesses that actually support life instead of consuming it.

Emmelin's story is one many high-achieving women will recognize: saying yes to every opportunity, tying her worth to her work, and pushing through until her body literally couldn't anymore. But what makes this conversation so valuable is what happened next—how she learned to set boundaries, honor her nervous system, and identify the real problems in her industry that she was uniquely positioned to solve.

Now running two successful businesses—La Troupe and Gigson Solutions—Emmelin has become what Casey calls "a bridge builder," connecting people, systems, and solutions in ways that create efficiency, humanity, and sustainable success.

In this honest conversation, we explore:

• The ego's role in burnout: How validation, ambition, and the fear of being "less worthy" kept Emmelin in an unsustainable cycle


• The volcano moment: Why sometimes we need a dramatic shift in perspective to realize what's actually worth our energy


• Returning to work with boundaries: How setting limits after burnout can actually lead to more expansive opportunities


• Building businesses from pain points: How Emmelin identified gaps in the construction and tech industries and created solutions that serve both clients and employees


• The body remembers: Why nervous system regulation has to come before purpose-driven work can truly thrive


• Being a bridge: How combining people skills with technical knowledge creates unique value in any industry

This episode is for anyone who has ever felt trapped in the loop of overworking, anyone recovering from burnout, or anyone wondering how to build a business that doesn't require you to sacrifice your well-being.

If you're ready to stop proving your worth through exhaustion and start building something sustainable, this conversation will light the way.

Resources & Next Steps:

• Check out La Troupe here


• Check out Gigson Solutions here


• Learn with Casey through her Free Training: Your Pathway to a Calm, Purposeful Career or Business That Fuels a Life You Love


• Follow Casey on LinkedIn


• Say hello to Casey on Instagram


• Check out the Worthy and Well website

Get full access to Casey Berglund at caseyberglund.substack.com/subscribe

What if the path through grief could also be the path to flourishing?

In this episode, Casey sits down with Dr. Nicole Andreatta—psychologist, positive psychology expert, and fellow member of what they lovingly call "the dead parents club." Their conversation begins where many of the deepest connections do: in shared loss. But what unfolds is far from what you might expect from a conversation about grief.

Dr. A brings decades of research and personal experience to illuminate how we can honor our pain while still reaching toward joy, meaning, and authentic living. This isn't about bypassing the hard stuff or slapping on a gratitude practice when life feels impossible. It's about understanding the science of human flourishing—and discovering that your greatest strengths might be the very things that feel most effortless to you.

In this heartfelt conversation, we explore:

• Positive Psychology 101: What it really is – and why it's not just "think positive."


• Healing vs. living fully: Why symptom reduction doesn't equal happiness, and how meaning is found in the process, not just the destination.


• The power of signature strengths: How to identify and lean on your natural gifts, especially in times of struggle.


• The messy middle: How to notice the "sips of aliveness" – from a morning coffee to an honest conversation – even when grief feels heavy.


• Unexpected gifts from pain: How loss can become a portal to deeper love, connection, and authenticity.

This episode is wise, grounding, and full of practical ways to remember that you are wired to flourish – even in the hardest of times.

If you're at a crossroads, give yourself permission to pause. To listen. To feel. To remember that you are not alone.

Resources & Next Steps:

• Follow Dr. A on Instagram


• Check out Dr. A’s Website


• Take the VIA Survey Here


• Learn with Casey through her Free Training: Your Pathway to a Calm, Purposeful Career or Business That Fuels a Life You Love


• Follow Casey on LinkedIn


• Say hello to Casey on Instagram


• Check out the Worthy and Well website

Get full access to Casey Berglund at caseyberglund.substack.com/subscribe

In a world that often rewards speed, performance, and perfection, what happens when we get gifted a moment to pause?

Meet our guest this week on The Purpose Map™️ with Casey Berglund — Liana Grieg.

Liana may joke about being in her “big country bumpkin era,” but beneath that playfulness lies a return to what matters — a reconnection in this slower season of life. As co-founder of Juno House Club in Barcelona, she’s been part of building more than just a space — it’s a sanctuary for women, weaving together wellness, creativity, and community. And now, her role is shifting.

Her story isn’t just about smoothie bowls, yoga, or the creation of Juno House Club. It’s about the bigger evolution of entrepreneurship. About how food, philosophy, and the spaces we choose to belong to can transform not only our bodies and businesses, but our very way of being.

In this conversation, we explore:

• How slow living, seasonal food, and homemade rituals support wellness and creativity


• The journey from competitive athletics to yoga, and what embodiment actually feels like


• The founding vision behind Juno House Club — and why feminine leadership looks different


• Why environment is everything — from nervous system safety to community connection


• What it really takes to grow a soul-aligned business (and life) without burning out

This episode is a gentle yet potent reminder that the way we live, nourish ourselves, and create space — physically and energetically — matters. Liana’s grounded wisdom and lived experience will leave you reflecting on your own rhythms, rituals, and what it means to belong.

Take a moment, settle in, and enjoy this beautiful conversation.

Resources & Next Steps:

• Follow Liana on Instagram


• Follow Juno House Club on Instagram


• Check out the Juno House Club website


• Learn with Casey through her Free Training: Your Pathway to a Calm, Purposeful Career or Business That Fuels a Life You Love


• Follow Casey on LinkedIn


• Say hello to Casey on Instagram


• Check out the Worthy and Well website

Get full access to Casey Berglund at caseyberglund.substack.com/subscribe