What does a business owe to its community, its country, and the world at large? What does it mean for a business to not just do good but be good? What would such aspiration require? Millennials and Generation Z employees see themselves as part of a purpose economy. This generation of workers expects the work they do to reflect something significant about who they are, and, further, they expect the companies they work for to be about more than making money. So the real question is, what is the purpose of business and where can we find it? Take a listen.