In this interview Jesse Josefsson opens up about his journey in sync licensing, from his early days as a musician to becoming an educator who is actually qualified to teach (nearly 10,000 placements). Jesse shares how he transitioned from band life to sync licensing after seeing consistent financial returns. He emphasizes transparency in an industry often filled with misleading promises and discusses how the sync landscape continues to evolve with technology. Both Jesse and Roy highlight the importance of "persistency" (persistence and consistency combined) and taking full responsibility for one's career path. Jesse also reflects on how parenthood has taught him valuable lessons about responsibility that apply to the music business.

11 Gems Pdf (free): https://www.roymatz.com/gemspdf