2025 will go down in history as the year the universal Reuse symbol was born. PR3’s Amy Larkin and design expert Cybelle Jones talk about the power of symbols and the current design initiative calling on creatives to develop a symbol that will help catalyze a cultural shift and normalize reuse around the world. Applications are due May 31 for this chance to be part of history—and part of the PR3 Reuse Standards development process. 

Resources: 

• The Rebrand Reuse Initiative
• PR3 Standards
• Cybelle Jones — SEGD
• Episode 88: Setting the Standard for Reuse with Claudette Juska and Amy Larkin
• Kansas city soccer stadium reusable cup program

Get involved:

• Join the Reuse Solutions Network
• Support Upstream to make sure these stories continue to be heard and the reuse economy continues to grow — thank you!