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In episode 17, Alessandra Corona, founder and designer behind the sustainable sleepwear brand River Left, shares how her personal search for the perfect nightgown snowballed into a full-fledged fashion brand and how that sometimes-messy process has stretched her knowledge, grown her network, and even landed her in major publications less than half a year after the brand launched.
Alessandra founded River Left after realizing that the options for women’s sleepwear were either overtly sexual or unflattering. She set out to design classic sleepwear meant for women who see themselves as empowered, intellectual and discerning. The environment is at the forefront of her decision-making. Each item is intentionally designed with a timeless silhouette to be anti-fast-fashion and to last for seasons to come.
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In episode 17, Alessandra Corona, founder and designer behind the sustainable sleepwear brand River Left, shares how her personal search for the perfect nightgown snowballed into a full-fledged fashion brand and how that sometimes-messy process has stretched her knowledge, grown her network, and even landed her in major publications less than half a year after the brand launched.
Alessandra founded River Left after realizing that the options for women’s sleepwear were either overtly sexual or unflattering. She set out to design classic sleepwear meant for women who see themselves as empowered, intellectual and discerning. The environment is at the forefront of her decision-making. Each item is intentionally designed with a timeless silhouette to be anti-fast-fashion and to last for seasons to come.
Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.
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