BIGcast

The Question Isn't Would You, But Should You?


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John and guest Chuck Davidson, the man behind the most used payments app in the world, are back for round 2 to discuss the strategies behind the user experience of the beloved Starbucks App. They explain the balance between giving the user everything they could ever need in a payments app and absolutely nothing they don't. When it comes to user experience, simplicity is key!

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BIGcastBy Best Innovation Group's John Best & 154 Advisors' Glen Sarvady

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