I dive into the often-overlooked secret to a successful S&OP process: asking the right questions. It's not about dashboards or software, it’s about fostering curiosity, healthy conflict, and conversation that surfaces blind spots and misalignment. I’ll share the four essential questions every planning team should be asking and explain why the goal of your S&OP meeting isn’t agreement, it’s clarity. If you’re not challenging assumptions, you’re not moving forward. This episode is your reminder that the most powerful tool in S&OP is free, and it starts with asking why.

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