Haley Bogaert didn’t build her brand by chasing trends; she built it by showing up, learning in real time, and doing things her own way.

We dive into early hustle, hard lessons, and why slow-and-steady growth often feels better than constantly pushing for the next big thing. Haley shares what it’s really like to build over time, protect her energy, and grow something that aligns with who she is now.

00:00 – Intro

02:21 – Discovering a passion for beauty at 15

03:24 – Losing two family members six months apart

04:49 – Starting a business from a home apartment

06:10 – How word spread and the business took off

08:31 – Three locations, ten years, no outside funding

11:05 – Learning to raise capital and bring in advisors

12:44 – Trying facials and why it didn't work

14:04 – Expanding into smaller cities across Canada

16:07 – How the brand and marketing evolved over time

17:21 – Building culture and keeping staff turnover low

19:43 – Dating as a driven entrepreneur in Toronto

26:25 – Dealing with a year-long autoimmune diagnosis

29:29 – Losing an entire Instagram account overnight

32:22 – Getting over the fear of social media

35:51 – Why staying connected to clients still matters

40:06 – What's in the bag

43:37 – Top five product picks from the store