Esther Poulsen is an industry expert in marketing campaign automation, customer journey execution and CRM solutions.  As the founder and president of Raare Solutions LLC, the award-winning Raare™ Team supports “the operational side of Marketing and Customer Engagement” for clients including BMW of North America, Rolls-Royce Motor Cars NA, Ferrari North America and Lindblad Expeditions.  Prior to founding Raare, 

Esther was an enterprise architect and IT Manager for Global 2000 and uses over a quarter century of experience to provide pragmatic, elegant solutions for a demanding client portfolio.  

When not transforming customer journeys with her fabulous team, Esther is an active member of local business and community organizations in Northern New Jersey and “dog mom” to three thoroughly undisciplined cocker spaniels.  

Follow her on Twitter at @estherpoulsen and @raare.

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