The disruption just keeps coming—triggering new challenges and realities every day for individuals, communities, and organizations around the world. We’re in the midst of an unprecedented collision of major crises: A public health crisis, an economic crisis, a crisis of racism and equity, and in the US at least, a crisis of democracy, and there are more.... All while the biggest disruption yet for humankind is gathering force all around us: Climate change. How can organizations not just to survive, but thrive in an unknown, dynamic future? They must design for disruption!

Radical Why: Why, really, does your organization exist? Unearthing this will require going beyond reflexively reciting your mission statement, or describing your programming or product/service offering.

Radical What: What value do you uniquely and fundamentally create? Embrace user-centricity: Think in terms of the functional and emotional benefits you deliver to your stakeholders. Be ready to pivot what you do based on changing conditions, to continue to achieve your Why.

Radical How: How do you meaningfully engage and support your stakeholders and audiences? Envision what it would be like to act on your beliefs and project your full, deepest self. Identify what you are willing to risk to achieve what you believe in.