In this episode of The Range, Ari Ratner talks with Jon Madera, the founder of Buena Gente Golf, about his mission to make golf more inclusive and reflective of diverse communities. From humble beginnings in Puerto Rico to launching at the PGA Show, Jon shares:

• How a childhood connection to golf inspired his brand
• The challenges and triumphs of creating a culturally resonant business
• Lessons on storytelling, community, and entrepreneurship

Jon’s vision for Buena Gente Golf goes beyond apparel—it’s about celebrating culture, breaking stereotypes, and connecting people through the game. Whether you’re an aspiring entrepreneur or a golf enthusiast, this episode will inspire you to swing big.