Macro Micro Michael Marco & Startups at the Edge (M4Edge)

The RAPID Economy. Our new theory for how technology will shape the economy.


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It's been a bit over a year since we launched M4Edge, and we've had the opportunity to speak with many startup CEOs and CTOs and VCs. We've also had the opportunity to reflect on what we've learned, and we've come up with a theory for how technology is changing and shaping the economy. We are calling the new economy the RAPID economy.

R is for Remote
A for Automation
P is for Productivity and Pervasive
I is for Individualized and Individuated, but may also stand for Inequality
D is for Digitized, but also Decarbonized and potentially Dehumanizing

We'd love to know what you think of this framing - send us a note! (AND write us a review? Please??)

Wishing you a great and peaceful holiday season and happy 2020,
Marco and Michael

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Macro Micro Michael Marco & Startups at the Edge (M4Edge)By Marco Annunziata and Michael Leifman