In this episode of The RARE Advisor, Aaron Grady and Duncan MacPherson explore how financial advisors can approach year-end planning with intention and purpose. Rather than focusing solely on metrics and spreadsheets, they discuss the importance of aligning your "why" with your process and practice. Drawing on Japanese philosophies like Ikigai, Kaizen, Kintsugi, and Wabi Sabi, they share insights on creating a more meaningful, resilient, and sustainable business. Learn how embracing continuous improvement, authenticity, and technology can help you become the advisor of the future.

Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial

For more of The RARE Advisor: https://www.usafinancial.com/insights/rare

The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With decades of experience coaching successful advisors, your host, along with other leaders in the industry, discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, this podcast shares insights and success stories that will make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.

Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial

Powered by USA Financial #usafinancial #advisoradvancement #therareadvisor #rareadvisor

In this episode of the Rare Advisor, host Aaron Grady sits down with Duncan MacPherson of Pareto Systems to unpack the "Always On" client experience from The Blue Square Method—showing financial advisors how to move from personality-driven to process-driven, scalable firms. You'll learn the four quadrants (Onside, Onboard, Ongoing, Onward), why a documented fit process and onboarding sequence create professional contrast, how the 12-4-2 service model competitor-proofs relationships, and why systematizing moments of truth builds advocacy and referrals. We cover turning know-how into intellectual property (playbooks/SOPs), becoming "fee-worthy" and referable, leveraging the Pareto principle for AAA clients, and shifting from B2C to B2B growth.

Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial

For more of The RARE Advisor: https://www.usafinancial.com/insights/rare

The RARE Advisor is also a podcast! Subscribe today via Apple Podcasts, Google Podcasts, or your preferred podcast listening service for easier on-the-go listening.

The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With decades of experience coaching successful advisors, your host, along with other leaders in the industry, discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, this podcast shares insights and success stories that will make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.

Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial

Powered by USA Financial #usafinancial #advisoradvancement #therareadvisor #rareadvisor

In this episode of The Rare Advisor, host Aaron Grady shares why Thanksgiving is one of the most powerful — and underutilized — times of year for financial advisors to connect with their top clients. He explains how this quieter, gratitude-filled season offers a unique opportunity to build deeper relationships, foster loyalty, and create memorable client experiences that drive advocacy. From heartfelt handwritten cards to "annual anchor" gifts that become part of clients' traditions, Aaron outlines practical ways to operationalize gratitude and turn it into a repeatable, referable process. Tune in to learn how to transform a simple gesture into a lasting impression — and make Thanksgiving a cornerstone of your client relationship strategy.

Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial

For more of The RARE Advisor: https://www.usafinancial.com/insights/rare

The RARE Advisor is also a podcast! Subscribe today via Apple Podcasts, Google Podcasts, or your preferred podcast listening service for easier on-the-go listening.

The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With decades of experience coaching successful advisors, your host, along with other leaders in the industry, discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, this podcast shares insights and success stories that will make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.

Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial

Powered by USA Financial #usafinancial #advisoradvancement #therareadvisor #rareadvisor

In this episode of The Rare Advisor, host Aaron Grady is joined by USA Financial Practice Management Consultant, Allan Oehrlein, to explore three powerful types of ideal client events every advisor should be leveraging: transition, reframing, and celebration. More than just appreciation gatherings, these tailored events help you retain top relationships, build advocacy, and elevate your practice. From handling major firm changes with confidence to showcasing new processes and creating memorable client experiences, Aaron and Allan break down practical strategies to turn client events into long-term growth opportunities. This episode takes the strategy from Client Retention Strategies through Rare Experiences and provides actionable ways ideal client events can serve different purposes.

Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial

For more of The RARE Advisor: https://www.usafinancial.com/insights/rare

The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With decades of experience coaching successful advisors, your host, along with other leaders in the industry, discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, this podcast shares insights and success stories that will make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.

Contact us:

Phone (888) 444-0125

https://www.usafinancial.com/

https://www.facebook.com/usafinancial/

https://www.linkedin.com/company/usafinancial

Powered by USA Financial

#usafinancial #advisoradvancement #therareadvisor #rareadvisor

In this episode of The Rare Advisor, host Aaron Grady sits down with Steve Phillips, Chief Practice Management Officer at USA Financial, to unpack the concept of the Ideal Client Event. Unlike traditional appreciation events, these gatherings are designed exclusively for your very best clients—the advocates and relationships you most want to replicate. Aaron and Steve explore the "what," "why," and "how" behind these events, from honoring advocacy and building community to creating a consistent client experience that drives organic growth and long-term loyalty. If you're a financial advisor looking for ways to deepen client relationships and inspire advocacy inside your practice, this conversation is packed with practical insights and best practices you can apply right away.

Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial

For more of The RARE Advisor: https://www.usafinancial.com/insights/rare

The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With decades of experience coaching successful advisors, your host, along with other leaders in the industry, discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, this podcast shares insights and success stories that will make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.

Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial

Powered by USA Financial #usafinancial #advisoradvancement #therareadvisor #rareadvisor

In this episode of The Rare Advisor, Aaron Grady dives into one of the simplest yet most powerful tools for building lasting client relationships: the acronym FORM acronym—Family, Occupation, Recreation, and Money. More than just a data-gathering technique, it's a practice management mindset for financial advisors and planners who want to connect on a deeper, more human level with their clients. Aaron shares how to gather, store, and use FORM data to create personalized client experiences, build trust, and trigger natural advocacy. You'll learn how to improve client service and build trust with clients by moving conversations beyond the portfolio. From onboarding to ongoing relationship management, learn how intentional curiosity and genuine care can help you grow your advisory business and foster client advocacy.

Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial

For more of The RARE Advisor: https://www.usafinancial.com/insights/rare

The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With decades of experience coaching successful advisors, your host, along with other leaders in the industry, discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, this podcast shares insights and success stories that will make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.

Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial

Powered by USA Financial #usafinancial #advisoradvancement #therareadvisor #rareadvisor

In this episode of The Rare Advisor, Aaron Grady reveals how to transform the first four weeks of a client relationship into a powerful engine for client advocacy—without ever having to ask for referrals. Learn how to create emotional connection, professional contrast, and a first-class onboarding experience that turns new clients into raving fans. Aaron breaks down a simple, four-step process—thank you card, welcome packet, personalized gift, and a care meeting—to help financial advisors stay top of mind, build trust, and intentionally trigger word-of-mouth introductions. If you're ready to elevate your client experience and grow your advisory practice through advocacy by design, check out this episode.

Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial

For more of The RARE Advisor: https://www.usafinancial.com/insights/rare

The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With decades of experience coaching successful advisors, your host, along with other leaders in the industry, discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, this podcast shares insights and success stories that will make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.

Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial

Powered by USA Financial #usafinancial #advisoradvancement #therareadvisor #rareadvisor

In this episode of The Rare Advisor, Aaron Grady is joined once again by Steve Phillips, Chief Practice Management Officer at USA Financial, for an insightful conversation about the three phases of an advisory practice: growth, expansion, and legacy. Discover how to identify where your financial advisory business stands today—and why understanding your current phase is just as important as knowing where you're headed. Whether you're an independent financial advisor scaling your team, planning a succession strategy, or navigating the evolution of your firm, this episode offers actionable insights to increase enterprise value, improve team retention, and build a lasting legacy. Perfect for financial advisors seeking clarity on business growth, practice management, succession planning, and future planning. Don't forget to like and subscribe for more advisor-focused content on building a successful financial practice.

Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial

For more of The RARE Advisor: https://www.usafinancial.com/insights/rare

The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With decades of experience coaching successful advisors, your host, along with other leaders in the industry, discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, this podcast shares insights and success stories that will make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.

Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial

Powered by USA Financial #usafinancial #advisoradvancement #therareadvisor #rareadvisor

In this episode of The Rare Advisor, Aaron Grady and Steve Phillips, Chief Practice Management Officer at USA Financial, explore the three-core business processes every financial advisor must master: wealth management, practice management, and relationship management. Learn a practical self-assessment tool to identify opportunity gaps within your advisory practice and discover how elevating client experience can lead to greater client retention and advocacy. Whether you're in growth, expansion, or legacy phase, this conversation offers actionable insights to help financial advisors scale their business, deepen client relationships, and create professional contrast in a competitive market. This goes beyond birthdays and highlights outdated methods and the future of financial advisor client relationships. Don't forget to like and subscribe for more expert guidance on building a next-level advisory practice.

Consider subscribing for continued insights from USA Financial: https://www.youtube.com/@USA-Financial

For more of The RARE Advisor: https://www.usafinancial.com/insights/rare

The RARE Advisor is also a podcast! Subscribe today via Apple Podcasts, Google Podcasts, or your preferred podcast listening service for easier on-the-go listening.

The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With decades of experience coaching successful advisors, your host, along with other leaders in the industry, discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, this podcast shares insights and success stories that will make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.

Contact us: Phone (888) 444-0125 https://www.usafinancial.com/ https://www.facebook.com/usafinancial/ https://www.linkedin.com/company/usafinancial

Powered by USA Financial #usafinancial #advisoradvancement #therareadvisor #rareadvisor

In this episode of The Rare Advisor, host Aaron Grady is joined once again by Steve Phillips, Chief Practice Management Officer at USA Financial, to explore the five most important factors every financial advisor should consider when evaluating their current or future affiliation. From control and flexibility, compensation, compliance, and technology, to the often-overlooked need for real growth and practice support—this conversation goes deep into what it really takes to build your ideal financial practice in an era of mergers, acquisitions, and industry consolidation. If you're a financial advisor seeking the right fit, this episode will help clarify what truly matters.

Consider subscribing for continued insights from USA Financial:

https://www.youtube.com/@USA-Financial

For more of The RARE Advisor:

https://www.usafinancial.com/insights/rare

The RARE Advisor is a business model supercharged by Recurring And Repeatable Events. With decades of experience coaching successful advisors, your host, along with other leaders in the industry, discusses what it takes to grow a successful practice. With the aim of helping financial professionals and financial advisors take their business to the next level, this podcast shares insights and success stories that will make a real impact. Regardless of the stage of your practice, The RARE Advisor will provide thoughtful guidance, suggestions for developing systems and processes that work, and ideas for creating an authentic experience for your clients.

Contact us:

Phone (888) 444-0125

https://www.usafinancial.com/

https://www.facebook.com/usafinancial/

https://www.linkedin.com/company/usafinancial

Powered by USA Financial

#usafinancial #advisoradvancement #therareadvisor #rareadvisor