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The RatePlug Revolution: Mortgage Meets Machine Learning
On this episode of Laugh, Lend & Eat, Fobby welcomes Brad Springer and Jeff Springer, the founders of RatePlug, to explore how they turned a simple idea—embedding real-time mortgage payments into MLS listings—into a nationwide platform serving hundreds of thousands of agents.
From 2003 flip phones and carbon-paper loan apps to AI-powered buyer portals, Brad and Jeff share how they overcame fragmented MLS politics, scaled to 70+ platform integrations, and launched Afordal, a tool that lets buyers search for homes by true affordability (PITI) instead of sticker price.
Key topics include:
The origin story of RatePlug and the challenge of integrating with multiple MLS systems
Why Fobby believes “No business ever goes out of business because they don’t have enough business. They go out because they get too much and can’t keep the service level.”
How Afordal filters listings by real monthly payment, bringing financing to the top of the funnel
The role of AI in outbound nurturing and predictive buyer behavior
The evolving relationship between real estate agents and loan officers in a tech-driven market
Whether you’re a loan officer, realtor, or tech enthusiast, this episode shows how innovation and service can grow side-by-side—and why the next wave of mortgage technology is already here.
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By Fobby Naghmi
5
55 ratings
On this episode of Laugh, Lend & Eat, Fobby welcomes Brad Springer and Jeff Springer, the founders of RatePlug, to explore how they turned a simple idea—embedding real-time mortgage payments into MLS listings—into a nationwide platform serving hundreds of thousands of agents.
From 2003 flip phones and carbon-paper loan apps to AI-powered buyer portals, Brad and Jeff share how they overcame fragmented MLS politics, scaled to 70+ platform integrations, and launched Afordal, a tool that lets buyers search for homes by true affordability (PITI) instead of sticker price.
Key topics include:
The origin story of RatePlug and the challenge of integrating with multiple MLS systems
Why Fobby believes “No business ever goes out of business because they don’t have enough business. They go out because they get too much and can’t keep the service level.”
How Afordal filters listings by real monthly payment, bringing financing to the top of the funnel
The role of AI in outbound nurturing and predictive buyer behavior
The evolving relationship between real estate agents and loan officers in a tech-driven market
Whether you’re a loan officer, realtor, or tech enthusiast, this episode shows how innovation and service can grow side-by-side—and why the next wave of mortgage technology is already here.