In the relaunched episode of Tech Qualified, hosts Justin Brown and Meredith Metsker dive deep into the evolution of the podcast. Justin reminisces about the podcast's earlier days, where they interviewed VPs of marketing and CMOs, emphasizing the shift towards creating more targeted and meaningful content.

Both hosts highlight the significance of addressing core audience issues when crafting content. Meredith, drawing from her journalistic background, underscores the importance of starting with the most pressing information and genuinely adding value to the audience. She champions the idea of facilitating genuine subject matter expertise rather than feigning it.

From an agency standpoint, Justin elaborates on the centrality of content in effective marketing. He believes that understanding the customer, producing content tailored to them, and then amplifying that content are the pillars of successful marketing. The episode serves as a rich exploration of content creation from both in-house and agency perspectives.

This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.

With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.