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PPC advertising offers real estate investors a powerful way to find motivated sellers, though it comes with both advantages and significant costs in competitive markets. We break down the strategy of using Google and Bing ads to target homeowners actively searching for solutions to sell their properties quickly.

• PPC leads are high-intent prospects actively searching for solutions, not passive scrollers
• In major metro areas, expect to pay $100-$400 per lead 
• PPC advantages: immediate results (within 24 hours), scalability, and effectiveness in competitive markets
• Disadvantages include high costs, need for professional landing pages, and required tracking systems
• Use negative keywords to avoid wasting budget on irrelevant searches
• City modifiers (like "sell my house fast Tampa") reduce competition and increase lead quality
• Focus on conversion tracking - every click should be tracked and traced back to results

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