Kyle Roof was first thrust into the SEO spotlight for having ranked a website written almost entirely in lorem ipsum to number one in Google. He also owns the distinction of being the only person to be deindexed for on-page optimization, good on-page optimization at that. This chain of events sent shockwaves into the SEO community and brought Kyle fame and notoriety within the industry. With his theories consistently proven, Kyle cemented himself as one of the leading minds in SEO.

In this episode, Kyle discusses all the cool things that he's currently working on. We also get to deep dive into the core concepts of what really works in SEO today.