Giant Stories

The Real Deal: Why Authentic Storytelling Matters for Brands — with Paige Guzman

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In this episode, Paige shares her brand experience and insights with John Kiker, president of Medium Giant, including:


  • The origin stories behind brands like Lagunitas and Mezzetta — and why authenticity matters
  • How to appeal to consumers emotionally and deliver content that makes an impact
  • Why brands birthed in boardrooms can be more challenging to build stories around
  • The challenges of finding influencers who have a meaningful connection with the brand
  • Where she sees a huge opportunity for unfulfilled stories in the market
  • Her predictions for how storytelling will evolve over the next five years

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    Giant StoriesBy Medium Giant