The Real Estate Edit Podcast

If you've been thinking about video but stalling on gear, scripts, or "what if no one watches?"—this one's for you. Sarah Newman—CEO, team leader, and founder of The Elevate Team in Charleston—breaks down exactly how she went from brand-new agent to fully booked by committing to YouTube, dialing in visibility, and building a sustainable team structure that runs even when life happens.

• Why visibility > being "the best kept secret" (and how YouTube shortcuts trust)

• The first 60 days: 14 videos, 45 subscribers… and a buyer under contract

• Evergreen content that keeps working for you

• Content buckets that convert

• Posting cadence through different seasons

• When to hire help

• Gear you actually need to start

• Editing

Links & Resources Mentioned in This Episode Follow Sarah Newman on Instagram: @chshomeswithsarah & @elevateteamcharleston

• Instagram: @therealestateedit | @tara.krach
• Website: https://therealestateedit.co/
• Email: [email protected]

Moving markets is scary - unless you have a plan. In this episode, Tara sits down with Emilee Hodson (@sweet.home.hodson), a Texas-born agent and design lover who rebuilt her business from scratch in Upstate South Carolina. We cover licensing and brokerage moves, how to learn a brand-new market fast, authentic community building (hello, Mahjong club and HOA welcome committee), and the simple framework Emilee uses to turn client pain points into a profitable niche in new construction and design.

Key Takeaways

• Learn the market daily, then build relationships where you already spend time.

• Do behind-the-scenes work (processes, branding, website) while waiting for your new license.

• A market move is the perfect time to switch brokerages if your "why stay" is weak.

• Build a niche by pairing a recurring client problem with your own skills.

• Turn overwhelm into opportunity: design boards, renderings, and design-appointment support.

• Authentic community > cold lead gen: HOA, Mahjong, CrossFit, church, homeschool groups.

• Show your real life on social media. The right clients lean in.

• The train starts slow in a new market—stick with it.

Links & Resources Mentioned in This Episode Follow Emilee Hodson on Instagram: @sweethomehodson

• Instagram: @therealestateedit | @tara.krach
• Website: https://therealestateedit.co/
• Email: [email protected]

Top-producing agent, coach, speaker, and author Rosemary Lewis joins The Real Estate Edit Podcast to talk about building a movement with Real Estate Bestie, weaving faith into business, moving through grief and doubt, and using everyday storytelling to create stronger content. We dig into her new 40-day Real Estate Bestie Devotional, how to find (and be) healthy community, and the mindset shifts agents need in 2025: you're more than your production, and you're already enough—now do the work that matches it.

• How Real Estate Bestie started (and why community matters when the business feels lonely)

• Bringing faith into your business without "pimping Jesus" — Rosemary's words and wisdom

• The 40-day devotional: why a journal format, how to use it, and topics agents actually face

• A daily "story of the day" habit to fuel magnetic content and stronger client communication

• Handling doubt, comparison, and "grass-is-greener" thinking in a cyclical market

• Why you're more than your production — and how to pair prayer with committed action

• Building healthy circles: friends, coaches, and boundaries that keep your heart clean

• Real Estate Bestie Devotional (40-day journal for agents): Grab it here
• Real Estate Bestie Experience (Sept 21–24, Frisco, TX): https://rosemarylewis.com/experience

• Website: https://rosemarylewis.com/

• Instagram: https://www.instagram.com/therealestatebestie/

• Instagram: @therealestateedit and @tara.krach

• Website: therealestateedit.co

Episode Description

There's a lot of buzz around switching brokerages - but what really happens when you leave a boutique brokerage for a national brand? In this episode of The Real Estate Edit Podcast, I sit down with my business partner and Charleston bestie, Cambron Elsey, for a behind-the-scenes conversation about her 9-year real estate journey, why she made the leap to REAL, and how collaboration and national networking have changed her business for the better.

We cover:

• What it's really like to work solo vs. being on a traditional team

• How to protect your time (and energy) as a high-performing mom and agent

• The difference between building someone else's brand vs. your own

• Why national support and scalable systems are non-negotiable for growth

• And how to find the right partners without losing your personal identity

If you're feeling stuck, burnt out, or just craving more alignment in your real estate business, this episode is a must-listen.

What You'll Learn in This Episode

• The pros and cons of boutique vs. national brokerages

• How Cambron found balance through systems, leverage, and boundaries

• Why building a recognizable brand is more powerful than looking busy

• The difference between being on a team and collaborating with partners

• How to protect your time and grow a business that aligns with your life

Links & Resources Mentioned in This Episode Follow Cambron Elsey on Instagram: @cambronelsey

• Instagram: @therealestateedit | @tara.krach
• Website: https://therealestateedit.co/
• Email: [email protected]

AI and automation are changing the game for real estate agents, but many are still hesitant to dive in. In this episode of The Real Estate Edit Podcast, I sit down with Sarah Hilton, a marketing expert who specializes in helping real estate agents close more deals using Instagram, ChatGPT, and automation tools like ManyChat.

We cover:

• How Sarah transitioned from real estate sales to a full-time marketing expert
• The best ways to use ChatGPT to create content that sounds like YOU
• Why automation is key to generating leads without spending hours on social media
• How ManyChat can capture leads for you—24/7
• The importance of moving your audience off Instagram and into your database

If you've been wondering how AI, ChatGPT, or automation can help you attract, nurture, and convert leads, this episode will give you tactical strategies you can implement right away.

Get your free ticket to the Women in Real Estate Summit at thewomeninrealestatesummit.com.

• Why ChatGPT is a tool, not a replacement for your voice
• How to customize ChatGPT to match your brand and tone
• The step-by-step method to automating your lead capture using ManyChat
• Why engagement is more important than follower count
• The biggest mistakes agents make with AI and automation and how to avoid them

• Follow Sarah Hilton on Instagram → @theleadsuite
• Grab Your Ticket for the Women in Real Estate Summit → thewomeninrealestatesummit.com
• Join The Real Estate Edit Membership → https://therealestateedit.co/membership
• Follow Tara on Instagram
  • @therealestateedit
  • @tara.krach

Why ChatGPT is More Than Just a Tool for Listing Descriptions Most agents only use ChatGPT to write listing descriptions, but Sarah breaks down how it can be used for content marketing, social media posts, emails, and even lead generation.

How to Customize ChatGPT for Your Brand Learn how to train ChatGPT to understand your niche, tone of voice, and marketing style so your content sounds authentic.

The Power of Automation in Real Estate Marketing Sarah shares how she uses ManyChat to capture and nurture leads automatically—without spending hours manually responding to DMs.

Why You Need to Move Your Audience Off Social Media Instagram and Facebook are great for visibility, but you don't own your followers. Sarah explains how to convert social media engagement into email subscribers and real clients.

Tactical Tips to Get Started with AI & Automation Today If you've never used ChatGPT beyond listing descriptions, Sarah shares easy ways to start using it for personalized content, lead magnets, and marketing workflows.

• Set up custom instructions in ChatGPT to make your content sound more like you.
• Find your niche so your content speaks directly to your ideal audience.
• Use AI to analyze search trends and MLS data to create high-value content.
• Automation tools like ManyChat can capture leads while you sleep.
• Move people from Instagram into your email list so you always have control over your audience.

• Instagram: @therealestateedit | @tara.krach
• Website: https://therealestateedit.co/
• Email: [email protected]

If you enjoyed this episode, share it with a fellow agent who needs help with AI, ChatGPT, or lead automation. Don't forget to subscribe, leave a review, and tag us on Instagram when you listen.

See you at the Women in Real Estate Summit.

Social media has completely changed the game for real estate agents, and today's guest is proof that you don't need a massive budget to build a thriving business.

In this episode of The Real Estate Edit Podcast, I'm joined by Hannah Smith, a powerhouse real estate agent from the Twin Cities and co-leader of The Property Geeks team. Hannah shares how she built her business entirely through social media, starting with Snapchat and evolving into a strong brand on Instagram.

We dive into:

• How Hannah went from new agent to top producer using social media alone
• Why showing up consistently—even when it's cringey—is the secret to success
• How to get over the fear of posting and create content that actually attracts clients
• The biggest mistakes real estate agents make with social media and how to avoid them
• The power of industry connections and why having other agents follow you is a good thing

Whether you're new to social media or looking to level up your real estate marketing, this episode will help you create a content strategy that feels authentic and actually works.

Get your free ticket to the Women in Real Estate Summit at thewomeninrealestatesummit.com.

• The exact strategy Hannah used to grow her brand and business online
• Why engagement matters more than follower count for real estate agents
• How to turn Instagram connections into actual leads and clients
• Why posting "cringey" content is actually a good thing
• How reels skyrocketed Hannah's Instagram growth and helped her attract referrals
• Why the "competition mindset" with other agents is holding you back

• Follow Hannah Smith on Instagram → @hannah_thepropertygeek
• Learn More About The Property Geeks → https://www.thepropertygeeks.com/
• Grab Your Ticket for the Women in Real Estate Summit → thewomeninrealestatesummit.com
• Join The Real Estate Edit Membership → https://therealestateedit.co/membership
• Follow Tara on Instagram
  • @therealestateedit
  • @tara.krach

How Hannah Built Her Business Using Only Social Media Hannah shares how she started with zero budget and no paid ads and built a thriving business through organic content.

Getting Over the Fear of Posting Hannah and Tara talk about the importance of showing up authentically, even when it feels uncomfortable.

Why Follower Count Doesn't Matter Hannah explains why engagement rate is more important than vanity metrics and how even a small, engaged audience can drive big results.

The Power of Networking with Other Agents Referrals are everything, and Hannah shares how having realtors follow you can actually boost your business.

How to Create Reels That Get Seen Hannah talks about the strategies she used to grow her Instagram by tens of thousands of followers—and why short-form video is the future.

• Consistency is key. Post regularly, even if it's not perfect.
• Engagement matters more than follower count. Focus on connection, not numbers.
• Don't overthink it. Your content doesn't have to be curated to be effective.
• If you're worried about what to post, start by sharing your daily real estate life.
• Build relationships with other agents. They can be a huge source of referrals.

• Instagram: @therealestateedit | @tara.krach
• Website: https://therealestateedit.co/
• Email: [email protected]

Today's episode of The Real Estate Edit Podcast is a must-listen for anyone curious about real estate investing. I'm joined by Becky Nova, founder of Lady Landlords, who went from being broke and in debt to owning 16 rental units across two countries—all while building a supportive community for women investors.

We dive into:

• House hacking and how Becky used this strategy to buy her first property
• Scaling a portfolio and how she went from one to 16 rental units in just a few years
• International investing and the differences between investing in the U.S. vs. the Dominican Republic
• Long-term vs. short-term rentals and why Becky prioritizes passive cash flow over chasing trends
• How Becky built a thriving community of over 50,000 women investors through Lady Landlords

Whether you are thinking about investing in real estate or looking for ways to grow your portfolio, this episode is packed with insights, strategies, and inspiration.

Get your ticket for the 2025 Women in Real Estate Summit at thewomeninrealestatesummit.com.

• The house hacking strategy Becky used to buy her first home with no extra cash
• Why choosing the right tenants is the key to long-term rental success
• The pros and cons of short-term, mid-term, and long-term rentals
• How Becky balances real estate investing, running a business, and travel
• The biggest mistakes new investors make and how to avoid them

• Join Lady Landlords Facebook Group → Lady Landlords on Facebook
• Follow Becky Nova on Instagram → @TheBeckyNova
• Grab Your Ticket for the Women in Real Estate Summit → thewomeninrealestatesummit.com
• Join The Real Estate Edit Membership → https://therealestateedit.co/membership
• Follow Tara on Instagram
  • @therealestateedit
  • @tara.krach

Becky's Journey from Debt to Financial Freedom How she went from losing six figures in a failed business to building a thriving real estate portfolio.

House Hacking 101 Learn how Becky bought her first property without liquid cash and how this strategy can help new investors get started.

Why Long-Term Rentals Win Over Short-Term Rentals Becky shares her real take on Airbnb investing, oversaturation, and why she prefers passive income with long-term tenants.

Investing in the Dominican Republic The differences between buying real estate internationally vs. in the U.S. and what you need to know before going global.

The Power of Community: How Lady Landlords Was Born How Becky built a thriving community of over 50,000 women investors and why support is key in real estate investing.

• If you are just starting out, house hacking is a great way to buy your first property with minimal cash.
• Screening tenants properly upfront will save you time, stress, and money in the long run.
• Do not jump into short-term rentals just because it is trendy—consider long-term rentals for more stability.
• Figure out your ideal lifestyle first, then choose a real estate strategy that supports it.
• Stay consistent. The key to success in real estate investing is taking action, not just learning.

• Instagram: @therealestateedit | @tara.krach
• Website: https://therealestateedit.co/
• Email: [email protected]

If you enjoyed this episode, share it with a friend who is interested in real estate investing. Do not forget to subscribe, leave a review, and tag us on Instagram when you listen.

See you at the Women in Real Estate Summit.

It's officially time to talk about the 2025 Women in Real Estate All-Star Summit—our biggest and best event yet! 🎉 In this episode, I'm giving you the inside scoop on everything you need to know about this year's event, happening February 24-28.

This is our 5th annual summit, and we're celebrating in a BIG way with an incredible lineup of fan-favorite speakers from past years alongside brand-new experts who are bringing fresh insights to the table.

Get ready for: ✨ 38 powerhouse speakers covering marketing, lead generation, branding, business growth & more ✨ Exclusive trainings and actionable strategies to implement immediately ✨ Networking with thousands of like-minded women in real estate ✨ An evergreen replay option so you can access the content all year long

If you're a real estate agent looking to elevate your business in 2025, this is the event you won't want to miss!

🎟 Grab your ticket now at thewomeninrealestatesummit.com

1️⃣ What makes the 2025 Women in Real Estate Summit different from past years 2️⃣ The must-attend sessions and what topics will be covered 3️⃣ How this event is designed to help you scale your business and stand out in your market 4️⃣ Why you need to secure your spot NOW before doors close!

🎟 Get your ticket now: thewomeninrealestatesummit.com 💡 Join The Real Estate Edit Membership: https://therealestateedit.co/membership 📲 Follow Tara on Instagram:

• @therealestateedit
• @tara.krach

🔥 What's New for 2025? This year's summit is bigger than ever, featuring 38 speakers with ALL-NEW sessions and strategies.

💡 Why Attend? You'll gain exclusive insights into marketing, lead generation, branding, scaling your business, and more—all from top women in the industry.

🎟️ How to Get Your Ticket Go to thewomeninrealestatesummit.com and secure your spot today!

• Don't wait! Secure your ticket now before registration closes.
• Make time for YOU in 2025! This event is all about growth, community, and strategy for women in real estate.
• Invite a friend! Tag your real estate bestie and attend together for extra motivation and networking.

📲 Instagram: @therealestateedit | @tara.krach 🌎 Website: The Real Estate Edit 📩 Email: [email protected]

If you're excited about this year's Women in Real Estate Summit, share this episode with your fellow agents! Don't forget to subscribe, leave a review, and tag me on Instagram when you grab your ticket!

🚀 See you at the summit!

In this episode of The Real Estate Edit Podcast, we're talking about mornings—the foundation of a productive day for real estate agents! Whether you're juggling clients, lead generation, or personal responsibilities, how you start your day can make all the difference. Learn how to create a morning routine that works for YOU—whether you're an early bird or a night owl.

We cover: ✨ Why morning routines matter for real estate success ✨ 8 must-have elements to set your mornings up for success ✨ Tips for reducing decision fatigue and boosting productivity ✨ How to tackle your most important tasks (like lead generation) with ease

By the end of this episode, you'll have a customizable framework to build a morning routine that keeps you focused, energized, and ready to crush your goals.

1️⃣ The importance of planning your mornings (and why it starts the night before) 2️⃣ How to create a consistent routine tailored to your schedule—no 4 AM wake-ups required! 3️⃣ Tips for integrating movement, reflection, and intention into your mornings 4️⃣ Why "eating the frog" can supercharge your productivity 5️⃣ Real-life examples of morning routines for both early birds and night owls

• Eat That Frog by Brian Tracy (Book Recommendation)
• Spotify: Cozy Coffeehouse Covers Playlist
• Join The Real Estate Edit Membership for More Marketing Tips

Why Morning Routines Matter Discover how starting your day intentionally can improve your focus, reduce stress, and set the tone for a productive day.

8 Elements of a Successful Morning Routine From planning ahead to adding movement and reflection, we break down the key components that make a morning routine effective.

Stop Trying to Wake Up at 4 AM Not a morning person? That's okay! Learn how to build a routine that aligns with your natural rhythm.

Eat That Frog Tackle your hardest or most important task first to build momentum and make the rest of your day feel lighter.

Real-Life Morning Routine Examples Whether you're an early riser or a night owl, these example routines will inspire you to create one that fits your lifestyle.

• Plan your mornings the night before to eliminate decision fatigue.
• Add physical movement to wake up your body and brain.
• Start your day with water and a nutritious breakfast for sustained energy.
• Schedule time for personal reflection to set your intentions for the day.
• Avoid checking emails and social media first thing in the morning—focus on your priorities!

• Instagram: @TaraKrach
• Website: The Real Estate Edit
• Email: [email protected]

Enjoyed this episode? Share it with a fellow agent who could use some morning motivation! Don't forget to subscribe and leave a review—it helps us create even more content for amazing real estate agents like you.

Welcome to The Real Estate Edit Podcast! In this episode, we dive deep into the art of effective goal setting for real estate agents. Whether you're striving to close more deals, improve your work-life balance, or build a sustainable real estate business, this episode is packed with actionable strategies to help you create and achieve your 2025 goals.

We'll cover: ✨ Why goal setting is essential for success in real estate. ✨ The best methods for breaking down your goals into achievable steps. ✨ How to track progress and stay motivated throughout the year. ✨ Tools and resources to make goal setting simple and effective.

If you're a real estate agent looking to level up your business and personal life in 2025, this episode is for you!

Key Takeaways:

• Learn why SMART goals are the foundation of real estate success.
• Discover how to align your business goals with your personal values.
• Explore the top tools for tracking your progress and staying accountable.
• Gain insight into avoiding common pitfalls in goal setting.

Links & Resources Mentioned:

• Download the free GCI Calculator
• Check out the Ultimate Real Estate Planner
• Join The Real Estate Edit membership
• Follow us on Instagram

Connect With Tara:

• Instagram: @tara.krach
• Website: therealestateedit.co
• Email: [email protected]

Loved this episode? Don't forget to subscribe, leave a review, and share it with your fellow real estate agents! Your feedback helps us create more value-packed content just for you.