#029 - Today I am speaking with Julia Campbell.  Julia is a Speaker, Author, Nonprofit Consultant and self proclaimed Activist.  She started the recycling program in her middle school when she was just in the 6th grade.  She started her business 11 years ago to help more nonprofits figure out the digital age.  Today, she shares her nonprofit social marketing ideas that can be used by both beginners and pros alike.

“...stop thinking of social media as a transactional tool and really start thinking of it as a community building tool. It is not a money spigot you can just turn on. It is not an ATM….

….social media is a value exchange. People give you their time and attention and you give them something of value to them. So to build, start building a social media community, you have to know who is in your community and who do you want to attract to your community”.

Social media is Julia’s super power, but she also offers resources on:
1 Storytelling
2 Fundraising AND
3 Email Marketing

Check out Julia’s resources on her website -
https://jcsocialmarketing.com/?doing_wp_cron=1639531283.3935990333557128906250

The key takeaways from my discussion with Julia are: 
#1 Social media is NOT a transactional tool; it is a community building one;
#2 Social media is a place where you educate your audience and get them excited about what you do;
#3 Your message and content has to be strategically crafted for each channel; AND
#4 The 90-9-1 Rule: 90% of users are lurkers, 9% contribute a little, 1% contribute A LOT!

Check out Groupfinity.com for the show notes and links for this episode.